Case
Th. Willy AG Auto-Zentrum
Since 1927, Th. Willy AG Auto-Zentrum has stood for expertise and passion in the automotive trade. With locations in Lucerne, Bern and Zurich-Schlieren, the company offers a broad portfolio of new and used cars from leading brands such as Ford, MG and Mercedes-Benz, along with comprehensive services. As an established partner for private and business customers, Th. Willy AG places particular emphasis on innovative mobility solutions, including a car subscription model and bespoke fleet offers. To optimise its digital presence, ONELINE was commissioned to develop the new website.
Digital transformation for a modern car dealership
The goal was to develop a modern, user-friendly website that showcases both the vehicle range and the comprehensive services in the best possible way.
Together with the design agency Rosarot, ONELINE handled the technical implementation and development of the new platform. The focus was on intuitive navigation, optimised performance and responsive design to give customers a seamless user experience – whether they want to find out about new cars, browse used vehicles or book workshop appointments.
MIT ONELINE DURCHSTARTENONELINE
Next Level
Web development
AutoScout integration
Choosing the perfect vehicle has never been easier: thanks to the AutoScout24 integration, all vehicles listed on AutoScout24 by Th. Willy AG can be displayed directly on the new website. This integration enables dynamic synchronisation of the vehicle inventory, so customers always see up-to-date offers and can conveniently search for their preferred model.
A particular highlight is the wide range of filter options, allowing users to search by criteria such as make, model, price, mileage or transmission. This makes finding the right vehicle even more intuitive and efficient.
To ensure a consistent brand presence, the AutoScout24 interface was fully integrated into the new web design. The vehicle listings blend seamlessly into the website’s modern look and feel, providing an attractive, user-friendly experience – on desktop and mobile alike.
Perfect display on every device
The new Th. Willy AG website is fully responsive and adapts seamlessly to all screen sizes. Whether on desktop, tablet or smartphone, users benefit from intuitive navigation and an optimal presentation of the vehicle offers. Thanks to the mobile-first strategy, the user experience remains smooth and efficient at all times.
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