Case Planzer
Auto Monkey –
Planzer
Planzer is Switzerland’s leading family-owned company for transport and logistics solutions, with over 6,800 employees at 79 locations. With its Planzer Gesamtlösungen offering, the logistics provider bundles its entire value chain — from general cargo and warehouse logistics to distribution and fulfilment — into one bespoke full-service model. The challenge: reaching B2B decision-makers in two language regions — German-speaking and French-speaking Switzerland — who are looking for a long-term logistics partnership and considering the switch to an integrated provider.
Scaling bilingually: how Auto Monkey delivers leads for Planzer in DE and FR simultaneously
Auto Monkey is ONELINE’s automated B2B lead generation. For Planzer, the solution was rolled out in two parallel language set-ups: one campaign for German-speaking Switzerland and one for French-speaking Switzerland — each with its own target-audience filters, natively written email templates and a cleanly separated reporting structure.
Using AI-powered data enrichment, Auto Monkey identifies decision-makers in industry, retail and e-commerce who match the ideal customer profile of Planzer Gesamtlösungen. Personalised outreach ensures that every message comes across as an individual first contact — rather than generic mass advertising.
REQUEST A DEMOGenerating reliable B2B leads in two language regions at the same time is demanding. Auto Monkey delivers exactly that — predictably, cleanly separated by market and with a quality our sales team can act on directly.
Two regions, one system: how Auto Monkey scales Planzer Gesamtlösungen in DE and FR
What’s behind it
For Planzer Gesamtlösungen, ONELINE set up Auto Monkey in two linguistically and operationally separate set-ups: German-speaking Switzerland with a campaign launch on 10 October 2025 and French-speaking Switzerland starting in March 2026. Both campaigns run on a monthly always-on model and — via AI-based audience segmentation, natively written templates and personalised outreach — continuously deliver B2B leads for the sales team at Planzer.
Target audienceTwo markets, two target-audience definitions
Two markets, two target-audience definitions
The foundation of the collaboration was a sharply defined target audience per language region: in German-speaking Switzerland, decision-makers from industry, retail and e-commerce with a need for integrated end-to-end logistics solutions; in French-speaking Switzerland, the same approach with an adapted industry mix and regional prioritisation. In both set-ups, the outreach frequency was individually aligned with Planzer’s buying patterns and sales capacity.
Contact searchprecisely identifying decision-makers in DE and FR
precisely identifying decision-makers in DE and FR
Using more than 100 different filters, we identify decision-makers who match the ideal customer profile of Planzer Gesamtlösungen — from logistics managers and procurement through to senior management. The contact database is maintained separately for each language region and continuously quality-assured.
Email templatesNatively written outreach for each market
Natively written outreach for each market
Separate email templates were developed for German-speaking and French-speaking Switzerland — not translated, but written natively from an understanding of each market. Every message draws on relevant talking points from the recipient’s context, so it comes across as an individual first contact and stands out clearly from standardised mass emails.
Lead generationTwo campaigns on an always-on model
Two campaigns on an always-on model
The German-speaking Switzerland campaign launched on 10 October 2025 and delivered 98 qualified leads from 3,921 touchpoints with over 400 responses in 10 months. The French-speaking Switzerland campaign launched in March 2026 and achieved 34 leads from 2,974 touchpoints with over 300 responses in just 5 months. Both set-ups run on a monthly always-on model and are continuously optimised.
Conversionturning prospects into logistics partnerships
turning prospects into logistics partnerships
By automating the initial outreach and qualification, Planzer invests its sales capacity exactly where it makes the difference: in personal consultation and in building long-term logistics partnerships. Auto Monkey handles delivery, follow-up and reporting — cleanly separated per language region and prepared ready for sales.
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