Case Aeschbach Chocolatier
Win4Win –
Aeschbach Chocolatier
Aeschbach Chocolatier is a Swiss family-run manufacturer of premium chocolate based in Root, Lucerne – since 1972 and now in its third generation. Alongside its online shop, the company runs a chocolate museum, a chocolate café and boutiques in Root, Zug and Steinhausen.
Aeschbach Chocolatier’s goal: to use its existing brand awareness to win new qualified leads with genuine purchase intent while also encouraging visits to the chocolate museum. The solution: two Win4Win prize-draw campaigns with double opt-in – combined with a discount voucher for the museum in Root.
Win4Win – More than leads. Real customer loyalty.
Win4Win is the ONELINE prize-draw framework for direct-to-consumer brands. Instead of cold contacts, it delivers qualified leads with a genuine connection to the brand – thanks to double opt-in and a relevant prize incentive.
For Aeschbach Chocolatier, Win4Win was used twice: two campaigns, each with over 15,000 double opt-in leads. Every participant also received a discount voucher for the chocolate museum in Root – resulting in more than 200 physical redemptions. Prize-draw reach is turned directly into measurable customer traffic.
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30,000 leads in two campaigns – how Win4Win put Aeschbach Chocolatier on course for growth
What’s behind it
For Aeschbach Chocolatier, Win4Win combined lead generation and customer loyalty in a single campaign. Two rounds, each with over 15,000 double opt-in leads – and, thanks to the integrated voucher for the chocolate museum, more than 200 physical redemptions at the museum in Root. Digital reach becomes real footfall.
Target audiencestrategic planning
strategic planning
In the collaboration with Aeschbach Chocolatier, Win4Win’s strategic planning begins with an in-depth understanding of the client’s philosophy and target audience. A detailed analysis of the Swiss B2B market forms the basis, supplemented by a precise assessment of the ideal email frequency (daily, weekly, monthly). The aim is to develop bespoke solutions that enable the continuous generation of high-quality leads, providing long-term support for Aeschbach Chocolatier’s business development.
Contact searchidentifying decision-makers
identifying decision-makers
We find the right decision-makers at companies that match Aeschbach Chocolatier’s ideal customer profile. More than 100 different filters allow us to tailor the search precisely to their needs and deliver high-quality B2B contact data.
Email templatesdeveloping personalised outreach
developing personalised outreach
Based on the carefully researched contact data, we developed bespoke email outreach for B2B lead generation. By using relevant talking points, we ensure that every message is individually crafted and stands out clearly from standardised mass emails. Recipients immediately recognise that we have done thorough research to reach precisely them – this builds trust and draws targeted attention to their offering.
Lead generationautomated email campaigns
automated email campaigns
Once the set-up is fully in place, automated lead generation begins. Win4Win continuously and reliably delivers qualified leads straight to Aeschbach Chocolatier’s inbox.
Conversionturning prospects into customers
turning prospects into customers
By automating many previously manual steps, Aeschbach Chocolatier saves resources, energy and costs. All of this can now be invested specifically in converting the generated B2B leads.
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