{"id":7031,"date":"2026-08-04T15:50:47","date_gmt":"2026-08-04T13:50:47","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=7031"},"modified":"2026-08-04T15:53:56","modified_gmt":"2026-08-04T13:53:56","slug":"thwilly","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/thwilly\/","title":{"rendered":"Th. Willy"},"content":{"rendered":"\n

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Case <\/h1>\r\n

Th. Willy AG Auto-Zentrum<\/h2>\r\n <\/div>\r\n

Since 1927, Th. Willy AG Auto-Zentrum<\/strong> has stood for expertise and passion in the automotive trade. With locations in Lucerne, Bern and Zurich-Schlieren<\/strong>, the company offers a broad portfolio of new and used cars from leading brands such as Ford, MG and Mercedes-Benz<\/strong>, along with comprehensive services. As an established partner for private and business customers, Th. Willy AG places particular emphasis on innovative mobility solutions<\/strong>, including a car subscription model and bespoke fleet offers. To optimise its digital presence, ONE<\/strong>LINE was commissioned to develop the new website.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

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Digital transformation for a modern car dealership<\/h2>\r\n

The goal was to develop a modern, user-friendly website<\/strong> that showcases both the vehicle range and the comprehensive services<\/strong> in the best possible way.<\/p>\n

Together with the design agency Rosarot<\/strong>, ONELINE handled the technical implementation and development of the new platform. The focus was on intuitive navigation, optimised performance and responsive design<\/strong> to give customers a seamless user experience \u2013 whether they want to find out about new cars, browse used vehicles or book workshop appointments.<\/p>\n<\/p>\r\n MIT ONELINE DURCHSTARTEN<\/a>\r\n <\/div>\r\n <\/div>\r\n

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ONELINE<\/h4>\r\n <\/div>\r\n
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Next Level<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n
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Web development<\/h3>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n
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AutoScout integration<\/h3>\r\n <\/div>\r\n
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Choosing the perfect vehicle has never been easier: thanks to the AutoScout24 integration<\/strong>, all vehicles listed on AutoScout24 by Th. Willy AG<\/strong> can be displayed directly on the new website. This integration enables dynamic synchronisation<\/strong> of the vehicle inventory, so customers always see up-to-date offers and can conveniently search for their preferred model.<\/p>\n

A particular highlight is the wide range of filter options<\/strong>, allowing users to search by criteria such as make, model, price, mileage or transmission<\/strong>. This makes finding the right vehicle even more intuitive and efficient.<\/p>\n

To ensure a consistent brand presence, the AutoScout24 interface was fully integrated into the new web design<\/strong>. The vehicle listings blend seamlessly into the website\u2019s modern look and feel, providing an attractive, user-friendly experience \u2013 on desktop and mobile alike.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \t\t

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Perfect display on every device<\/h2>\r\n \r\n

The new Th. Willy AG<\/strong> website is fully responsive<\/strong> and adapts seamlessly to all screen sizes<\/strong>. Whether on desktop, tablet or smartphone, users benefit from intuitive navigation<\/strong> and an optimal presentation<\/strong> of the vehicle offers. Thanks to the mobile-first strategy<\/strong>, the user experience remains smooth and efficient at all times.<\/p>\n\r\n Visit the website<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\n\n\r\n

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Ready to have a chat?<\/h2>\r\n
Open communication, good teamwork and the right drinks are key to successful meetings.<\/div>\r\n <\/div>\r\n <\/div>\r\n
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A cup of coffee.<\/div>\r\n <\/a>\r\n <\/div>\r\n
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But I\u2019d rather have tea.<\/div>\r\n <\/a>\r\n <\/div>\r\n
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Let’s Power!<\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>","protected":false},"featured_media":5562,"parent":0,"menu_order":1,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"stories_category":[52],"class_list":["post-7031","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTh. Willy - ONELINE EN<\/title>\n<meta name=\"description\" content=\"Th. Willy - ONELINE EN\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oneline.ch\/en\/cases\/thwilly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th. Willy - ONELINE EN\" \/>\n<meta property=\"og:description\" content=\"Th. 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