{"id":7020,"date":"2026-08-04T12:56:57","date_gmt":"2026-08-04T10:56:57","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=7020"},"modified":"2026-08-04T13:49:03","modified_gmt":"2026-08-04T11:49:03","slug":"planzer-b2b-leadgenerierung","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/planzer-b2b-leadgenerierung\/","title":{"rendered":"Planzer"},"content":{"rendered":"
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Case Planzer<\/h1>\r\n

Auto Monkey –
Planzer<\/h2>\r\n <\/div>\r\n

Planzer<\/strong> is Switzerland\u2019s leading family-owned company for transport and logistics solutions, with over 6,800 employees at 79 locations. With its Planzer Gesamtl\u00f6sungen<\/strong> offering, the logistics provider bundles its entire value chain \u2014 from general cargo and warehouse logistics to distribution and fulfilment \u2014 into one bespoke full-service model. The challenge: reaching B2B decision-makers<\/strong> in two language regions \u2014 German-speaking and French-speaking Switzerland \u2014 who are looking for a long-term logistics partnership and considering the switch to an integrated provider.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

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Scaling bilingually: how Auto Monkey delivers leads for Planzer in DE and FR simultaneously<\/h2>\r\n

Auto Monkey is ONELINE\u2019s automated B2B lead generation<\/strong>. For Planzer, the solution was rolled out in two parallel language set-ups<\/strong>: one campaign for German-speaking Switzerland and one for French-speaking Switzerland \u2014 each with its own target-audience filters, natively written email templates and a cleanly separated reporting structure.<\/p>\n

Using AI-powered data enrichment<\/strong>, Auto Monkey<\/a> identifies decision-makers in industry, retail and e-commerce who match the ideal customer profile of Planzer Gesamtl\u00f6sungen. Personalised outreach ensures that every message comes across as an individual first contact \u2014 rather than generic mass advertising.<\/p>\n<\/p>\r\n REQUEST A DEMO<\/a>\r\n <\/div>\r\n <\/div>\r\n

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Planzer X ONELINE Partnership<\/h4>\r\n <\/div>\r\n
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\r\n B2B Lead Generation <\/div>\r\n <\/div>\r\n <\/div>\r\n GENERATE LEADS NOW<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
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Generating reliable B2B leads in two language regions at the same time is demanding. Auto Monkey delivers exactly that \u2014 predictably, cleanly separated by market and with a quality our sales team can act on directly.<\/p>\n<\/div>\r\n

\r\n Planzer<\/span>\r\n Planzer Gesamtl\u00f6sungen<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n
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Two regions, one system: how Auto Monkey scales Planzer Gesamtl\u00f6sungen in DE and FR<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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+132<\/span><\/div>\r\n
B2B leads generated<\/div>\r\n <\/div>\r\n <\/div>\r\n
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6895<\/span><\/div>\r\n
Touchpoints DE & FR<\/div>\r\n <\/div>\r\n <\/div>\r\n
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+700<\/span><\/div>\r\n
Qualified responses<\/div>\r\n <\/div>\r\n <\/div>\r\n
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2<\/span><\/div>\r\n
Language regions (DE & FR)<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\r\n
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What\u2019s behind it<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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For Planzer Gesamtl\u00f6sungen<\/strong>, ONELINE set up Auto Monkey in two linguistically and operationally separate set-ups: German-speaking Switzerland<\/strong> with a campaign launch on 10 October 2025<\/strong> and French-speaking Switzerland<\/strong> starting in March 2026<\/strong>. Both campaigns run on a monthly always-on model and \u2014 via AI-based audience segmentation, natively written templates and personalised outreach \u2014 continuously deliver B2B leads for the sales team at Planzer<\/a>.<\/p>\n <\/div>\r\n <\/div>\r\n

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\r\n Target audience<\/span>\r\n Contact search<\/span>\r\n Email templates<\/span>\r\n Lead generation<\/span>\r\n Conversion<\/span>\r\n <\/div>\r\n
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Target audience<\/span>Two markets, two target-audience definitions<\/span><\/h2>\r\n
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Two markets, two target-audience definitions<\/h2>\r\n

The foundation of the collaboration was a sharply defined target audience per language region: in German-speaking Switzerland, decision-makers from industry, retail and e-commerce with a need for integrated end-to-end logistics solutions; in French-speaking Switzerland, the same approach with an adapted industry mix and regional prioritisation. In both set-ups, the outreach frequency was individually aligned with Planzer\u2019s buying patterns and sales capacity.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Contact search<\/span>precisely identifying decision-makers in DE and FR<\/span><\/h2>\r\n
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precisely identifying decision-makers in DE and FR<\/h2>\r\n

Using more than 100 different filters<\/strong>, we identify decision-makers who match the ideal customer profile of Planzer Gesamtl\u00f6sungen \u2014 from logistics managers and procurement through to senior management. The contact database is maintained separately for each language region and continuously quality-assured.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Email templates<\/span>Natively written outreach for each market<\/span><\/h2>\r\n
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Natively written outreach for each market<\/h2>\r\n

Separate email templates<\/strong> were developed for German-speaking and French-speaking Switzerland \u2014 not translated, but written natively from an understanding of each market. Every message draws on relevant talking points from the recipient\u2019s context, so it comes across as an individual first contact and stands out clearly from standardised mass emails.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Lead generation<\/span>Two campaigns on an always-on model<\/span><\/h2>\r\n
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Two campaigns on an always-on model<\/h2>\r\n

The German-speaking Switzerland campaign launched on 10 October 2025<\/strong> and delivered 98 qualified leads<\/strong> from 3,921 touchpoints with over 400 responses in 10 months. The French-speaking Switzerland campaign launched in March 2026<\/strong> and achieved 34 leads<\/strong> from 2,974 touchpoints with over 300 responses in just 5 months. Both set-ups run on a monthly always-on model and are continuously optimised.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Conversion<\/span>turning prospects into logistics partnerships<\/span><\/h2>\r\n
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turning prospects into logistics partnerships<\/h2>\r\n

By automating the initial outreach and qualification, Planzer invests its sales capacity exactly where it makes the difference: in personal consultation and in building long-term logistics partnerships. Auto Monkey handles delivery, follow-up and reporting \u2014 cleanly separated per language region and prepared ready for sales.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n

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\r\n A potential partnership <\/div>\r\n

\r\n Could this be your game-changer? <\/h2>\r\n
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\r\n Your contact person:\r\n <\/div>\r\n
\r\n Sami Gashi <\/div>\r\n
\r\n Business Development & Managing Partner <\/div>\r\n
\r\n \r\n BOOK AN APPOINTMENT NOW <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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