{"id":7017,"date":"2026-08-04T11:42:56","date_gmt":"2026-08-04T09:42:56","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=7017"},"modified":"2026-08-04T11:42:57","modified_gmt":"2026-08-04T09:42:57","slug":"ifolor-2","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/ifolor-2\/","title":{"rendered":"Ifolor"},"content":{"rendered":"
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Case Ifolor<\/h1>\r\n

Win4Win
Ifolor<\/h2>\r\n <\/div>\r\n

Ifolor<\/b> is Switzerland\u2019s leading photo service and has been synonymous with high-quality photo books, photo prints, wall art and personalised photo gifts for over 60 years. At Ifolor, memories are immortalised in premium quality \u2013 from personalised photo books to wall art.<\/p>\n

To make the wide range of ideas and occasions relating to photo products accessible to as broad a Swiss audience as possible, Ifolor needed a solution to continuously generate qualified B2C leads<\/b> and to expand its own newsletter community<\/b> with photography enthusiasts ready to make a purchase.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

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More leads, more newsletter subscribers \u2013 Win4Win makes it happen<\/h2>\r\n

Win4Win is ONELINE\u2019s gamification platform<\/b> for scalable B2C lead generation. In a group campaign, several brands pool their reach on a shared landing page. Prospective customers take part in an attractive prize draw \u2013 in return for their double opt-in newsletter subscription<\/b>.<\/p>\n

Between 2019 and 2025, we worked with Ifolor to run 10 group campaigns on Win4Win<\/b> \u2013 featuring attractive photography prizes that specifically appeal to the target audience of photography enthusiasts ready to make a purchase. The result: around 100,000 leads<\/b> for Ifolor, which were continuously converted into newsletter subscribers.<\/p>\n

In this way, Win4Win<\/a> transforms anonymous website visitors into identified contacts and helps companies such as Ifolor to effectively scale their B2C lead generation.<\/p>\n<\/p>\r\n KAMPAGNE BESPRECHEN<\/a>\r\n <\/div>\r\n <\/div>\r\n

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Ifolor X ONELINE Partnership<\/h4>\r\n <\/div>\r\n
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\r\n B2C Lead-Generation <\/div>\r\n <\/div>\r\n <\/div>\r\n GENERATE LEADS NOW<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
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Across more than 10 joint campaigns, Win4Win has generated around 100,000 leads for us \u2013 in a gamified, efficient way and at a cost per lead that dwarfs that of any other initiative.<\/p>\n<\/div>\r\n

\r\n Ifolor<\/span>\r\n Marketing – Ifolor<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n
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Emotion meets efficiency: How Win4Win is accelerating Ifolor\u2019s B2C success<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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10<\/span><\/div>\r\n
Campaigns<\/div>\r\n <\/div>\r\n <\/div>\r\n
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7<\/span>Years<\/div>\r\n
Cooperation (2019\u20132025)<\/div>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \"leads\"<\/picture>\r\n <\/div>\r\n
+100000<\/span><\/div>\r\n
leads generated<\/div>\r\n <\/div>\r\n <\/div>\r\n
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100<\/span>%<\/div>\r\n
Double-Opt-In<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\r\n
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What\u2019s behind it<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Win4Win has redefined B2C lead generation for Ifolor. Gamified group campaigns on Win4Win, featuring relevant photography prizes, appeal to photography enthusiasts on an emotional level and transform anonymous website visitors into identified newsletter subscribers who are ready to make a purchase. The result: a steady stream of fresh leads via double opt-in, a significantly lower cost per lead than with traditional paid media, and a growing newsletter community that Ifolor<\/a> reaches directly and sustainably.<\/p>\n <\/div>\r\n <\/div>\r\n

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\r\n Target audience<\/span>\r\n Dating<\/span>\r\n Email templates<\/span>\r\n Lead generation<\/span>\r\n Conversion<\/span>\r\n <\/div>\r\n
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Target audience<\/span>strategic planning<\/span><\/h2>\r\n
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strategic planning<\/h2>\r\n

In its collaboration with Ifolor, Win4Win\u2019s strategic planning begins with an in-depth understanding of the client\u2019s philosophy and target audience. A detailed analysis of the Swiss B2C market forms the basis, supplemented by a precise assessment of the ideal campaign frequency (daily, weekly, monthly). The aim is to develop bespoke solutions that enable the continuous generation of high-quality leads, thereby providing long-term support for Ifolor\u2019s newsletter community.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Dating<\/span>Identify photography enthusiasts who are ready to buy<\/span><\/h2>\r\n
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Identify photography enthusiasts who are ready to buy<\/h2>\r\n

We identify the right photography enthusiasts within companies who are ready to make a purchase and who match Ifolor\u2019s ideal target audience profile. With over 100 different filters, we can tailor the search precisely to your needs and provide high-quality B2C contact details for prospects with a genuine interest in purchasing.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Email templates<\/span>develop personalised opening lines<\/span><\/h2>\r\n
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develop personalised opening lines<\/h2>\r\n

Based on carefully compiled contact details, we have developed bespoke campaign messages for Win4Win group campaigns on Win4Win. By using relevant points of connection, we ensure that every message is personalised and stands out clearly from standardised advertising banners. The recipient immediately recognises that we have carried out extensive research to reach them specifically \u2013 this builds trust and draws targeted attention to your offer.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Lead generation<\/span>Automated group campaigns on Win4Win<\/span><\/h2>\r\n
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Automated group campaigns on Win4Win<\/h2>\r\n

Once the set-up has been optimised, automated lead generation begins. Win4Win continuously and reliably delivers qualified leads directly to Ifolor\u2019s inbox.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Conversion<\/span>Turning prospective customers into newsletter subscribers<\/span><\/h2>\r\n
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Turning prospective customers into newsletter subscribers<\/h2>\r\n

By automating many of the steps that were previously carried out manually, Ifolor saves resources, energy and costs. It can now invest all of this specifically in converting the B2C leads it generates.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n

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\r\n A potential partnership <\/div>\r\n

\r\n Could this be your game-changer? <\/h2>\r\n
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\r\n Your contact person:\r\n <\/div>\r\n
\r\n Sami Gashi <\/div>\r\n
\r\n Business Development & Managing Partner <\/div>\r\n
\r\n \r\n BOOK AN APPOINTMENT NOW <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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