{"id":6192,"date":"2026-01-30T13:44:00","date_gmt":"2026-01-30T13:44:00","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=6192"},"modified":"2026-01-30T14:13:57","modified_gmt":"2026-01-30T14:13:57","slug":"concordia","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/concordia\/","title":{"rendered":"CONCORDIA"},"content":{"rendered":"
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Story CONCORDIA<\/h1>\r\n

WIN4WIN – CONCORDIA<\/h2>\r\n <\/div>\r\n

CONCORDIA<\/b> is one of Switzerland’s leading<\/b> health insurance companies<\/b> and attaches great importance to customer focus, prevention, and smart services. With attractive additional benefits\u2014from vacation offers and event tickets to highway vignettes\u2014it creates added value for its policyholders and new prospects.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

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Lead generation via the Win4Win platform and corresponding measures<\/h2>\r\n

Since 2021, CONCORDIA<\/b> has been working with ONE<\/b>LINE and the Win4Win platform to implement targeted and GDPR-compliant lead campaigns. The focus is on high-quality prizes that motivate people to participate, including trips, overnight stays, and highway vignettes with a total value of up to CHF 1,500.<\/p>\n

Standalone newsletters with a strong impact<\/strong><\/p>\n

The focus is on exclusive individual mailings: each competition is sent out as a standalone newsletter \u2013 tailored to the target group, season, and prize incentive. A total of 19 successful campaigns have already been implemented.<\/p>\n<\/p>\r\n DURCHSTARTEN <\/a>\r\n <\/div>\r\n <\/div>\r\n

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CONCORDIA X ONELINE<\/h4>\r\n <\/div>\r\n
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Measures<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n
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Leadgeneration<\/h2>\r\n
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Standalone newsletters for maximum attention<\/strong><\/p>\n

The campaign strategy is based on targeted individual mailings with attractive incentives. A clear design, mobile-optimized display, and compelling subject line result in an above-average<\/b> open rate<\/b>.<\/p>\n <\/div>\r\n

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The mechanics:<\/strong><\/p>\n