{"id":6191,"date":"2026-01-30T13:35:32","date_gmt":"2026-01-30T13:35:32","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=6191"},"modified":"2026-01-30T14:14:02","modified_gmt":"2026-01-30T14:14:02","slug":"schweizer-bauernverband","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/schweizer-bauernverband\/","title":{"rendered":"Schweizer Bauernverband"},"content":{"rendered":"
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City meets agriculture \u2013 how over 150 million contacts created genuine closeness<\/h1>\r\n

Schweizer Bauernverband x ONELINE<\/h2>\r\n <\/div>\r\n

Swiss agriculture deserves more than respect\u2014it deserves genuine appreciation. Together with the Schweizer Bauernverband<\/a>, ONE<\/b>LINE developed a nationwide campaign that not only informs, but also connects: emotionally, visually, and strategically.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

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Agriculture in the spotlight \u2013 with strategy, passion, and great impact<\/h2>\r\n

The central question was how to rekindle enthusiasm for agriculture among urban families, young adults, and conscious consumers\u2014without resorting to clich\u00e9s or moralizing<\/b>. The answer was clear, direct, and human: \u201cFor you.\u201d<\/b><\/p>\n

This claim became the cornerstone of a campaign that showed attitude and created closeness. In workshops with the SBV, we laid the communicative foundation: from target group analysis and messaging to the visual concept.<\/p>\n<\/p>\r\n LOSLEGEN<\/a>\r\n <\/div>\r\n <\/div>\r\n

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Schweizer Bauernverband X ONELINE<\/h4>\r\n <\/div>\r\n
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This is how \u2018For you\u2019 became a reality<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n
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From attitude to visibility<\/h3>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
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The design focused on what matters: real stories<\/b> from real people. Instead of idealized advertising worlds, we portrayed farmers<\/b> as they are\u2014committed, rooted, and future-oriented. The visual language combined rural authenticity with urban style. The message \u201cFor you\u201d became an emotional anchor\u2014visible on screens, in timelines, and in mailboxes.<\/p>\n

The rollout began visibly: over 5,600 DOOH screens<\/b> across the country displayed the motifs at train stations, in city centers, and in shopping malls \u2013 places where the urban target group is on the move. This was supplemented by display marketing via Swiss Media Network, GMX Ads, and Native Ads<\/b> \u2013 targeted regionally and optimized based on data.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t

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At the same time, we continued to tell the story on social media: Meta Ads, TikTok spots, and organic content<\/b> reached new target groups with platform-appropriate storytelling. Motion design and animated subjects ensured recognition\u2014across channels and consistently.<\/p>\n

The message also reached inboxes: the nationally distributed Win4Win newsletter, designed and implemented by ONELINE, reached over 150,000 recipients. Personal, visually strong, and directly linked to the landing page \u2013 another touchpoint in the orchestrated campaign.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n start now<\/a>\r\n \t<\/div>\r\n<\/section>\r\n\n\n

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An effect that lasts<\/h2>\r\n <\/div>\r\n <\/div>\r\n
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Playback and Effect<\/div>\r\n
Straight to the heart of the target group<\/div>\r\n

The campaign achieved what one would hope for from modern communication: it reached people. And it made a difference. With over 150 million contacts generated, high recognition, and a lot of positive feedback from the public, media, and associations, the SBV was able to reinforce its position as a relevant voice.<\/p>\n

And ONE<\/b>LINE? We were able to show how modern campaign strategy, creative storytelling, and well-thought-out media planning can work together\u2014when you take a stand together.<\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n Ergebnisse <\/h4>\r\n
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8.68 Mio. <\/div>\r\n
Impressions<\/b><\/div>\r\n <\/div>\r\n
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58\u2019172<\/div>\r\n
Clicks via Meta Ads<\/b><\/div>\r\n <\/div>\r\n
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5.1 Mio. <\/div>\r\n
DooH screens delivered<\/b><\/div>\r\n <\/div>\r\n
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43.38 %<\/div>\r\n
Newsletter open rate<\/b><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
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Display marketing \u2013 visibility wherever you look<\/h2>\r\n \r\n

The message \u201cFor you\u201d needed to be visible in public spaces \u2013 and it was. ONELINE coordinated the display on over 5,600 digital screens<\/b> throughout Switzerland, including train stations, shopping centers, and city centers. This was supplemented by a finely balanced display network:<\/p>\n

Core tasks:<\/strong><\/p>\n