{"id":5980,"date":"2025-10-06T12:34:25","date_gmt":"2025-10-06T12:34:25","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&#038;p=5980"},"modified":"2025-10-06T12:37:37","modified_gmt":"2025-10-06T12:37:37","slug":"unia-4","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/unia\/","title":{"rendered":"UNIA"},"content":{"rendered":"<!-- Services Intro -->\r\n<section id=\"image-text-section-block_69de15c5649b04a84c1a9330aadc20dc\" class=\"services-intro unia block-image-text-section\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n\r\n            <div class=\"col-left col-left__lg-pad\">\r\n                <div class=\"services-intro__img\" data-aos=\"fade-up\">\r\n\t                                                            <picture>\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"561\" src=\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/csm_2025-07-07-LMV-Verhandlung-SMV_GV25_MF81686_4303e6f855.webp\" class=\"attachment-full size-full\" alt=\"csm_2025-07-07-LMV-Verhandlung-SMV_GV25_MF81686_4303e6f855\" srcset=\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/csm_2025-07-07-LMV-Verhandlung-SMV_GV25_MF81686_4303e6f855.webp 840w, https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/csm_2025-07-07-LMV-Verhandlung-SMV_GV25_MF81686_4303e6f855-300x200.webp 300w, https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/csm_2025-07-07-LMV-Verhandlung-SMV_GV25_MF81686_4303e6f855-768x513.webp 768w, https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/csm_2025-07-07-LMV-Verhandlung-SMV_GV25_MF81686_4303e6f855-185x124.webp 185w, https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/csm_2025-07-07-LMV-Verhandlung-SMV_GV25_MF81686_4303e6f855-135x90.webp 135w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/>                        <\/picture>\r\n\t\t\t\t\t\t                                                                                    <\/div>\r\n            <\/div>\r\n            <div class=\"col-right\">\r\n                <div class=\"services-intro__head\" data-aos=\"fade-up\">\r\n                                            <h1 class=\"sm-title\">CASE UNIA <\/h1>\r\n                                                                <h2 class=\"section-title\">Google Ads Search Campaign \u2013 UNIA<\/h2>\r\n                                                            <div class=\"services-intro__text\">\r\n                        <p>The <strong>UNIA trade union<\/strong> is Switzerland&#8217;s largest employee organisation. It campaigns for fair working conditions, social protection and strong employee rights in numerous industries. With a nationwide presence, it is an important point of contact for questions relating to labour law, advice and trade union involvement \u2013 both for individuals and entire industries.<\/p>\n                    <\/div>\r\n                    \t                                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n        .location-tpl .services-intro__img-icon.mobile {\r\n            top: initial;\r\n            left: -17%;\r\n            width: 43%;\r\n            bottom: 20%;\r\n        }\r\n        @media only screen and (min-width: 1200px) {\r\n            .location-tpl .services-intro__img-icon.mobile {\r\n                left: -16px;\r\n                bottom: 10%;\r\n            }\r\n        }\r\n        @media only screen and (min-width: 767px) {\r\n            .services-intro:not(.location-tpl) .services-intro__img-icon.mobile {\r\n                display: none!important;\r\n            }\r\n        }\r\n    <\/style>\r\n<\/section>\r\n\n\n<div class=\"cs-section-1\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-12\">\r\n\t\t\t\t<div class=\"cs-section-1__head\" data-aos=\"fade-up\">\r\n\t\t\t\t\t<h2 class=\"page-title color-green\">Measures<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n<section class=\"cs-section-3\">\r\n    <div class=\"container\">\r\n        <div class=\"row lg__gap\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"cs-section-3__head\">\r\n                                            <h2 class=\"section-title medium\" data-aos=\"fade-up\">SEA &#8211; Efficient Google Ads campaign for the UNIA unemployment insurance fund<\/h2>\r\n                                                                <div class=\"cs-section-3__head-text\" data-aos=\"fade-up\">\r\n                            <p><strong>ONE<\/strong>LINE supported UNIA in raising digital awareness around the topic of unemployment. Targeted Google Ads campaigns reached people who wanted to find out about unemployment benefits \u2013 e.g. with search queries such as \u2018RAV registration\u2019 or \u2018help with unemployment\u2019.<\/p>\n<p>Thanks to strategic keyword selection and ongoing optimisation, above-average click-through rates were achieved after just a few months.<br \/>\nThe campaign delivered impressive results and a good balance between reach and budget \u2013 with potential for further expansion to additional locations such as Ticino.<\/p>\n                        <\/div>\r\n                                                                <div class=\"pink-list\" data-aos=\"fade-up\">\r\n                            <ul>\n<li data-start=\"1118\" data-end=\"1167\">\n<p data-start=\"1120\" data-end=\"1167\">CTR of 6.7% \u2013 significantly above the industry average<\/p>\n<\/li>\n<li data-start=\"1168\" data-end=\"1224\">\n<p data-start=\"1170\" data-end=\"1224\">Focus on relevant search terms<\/p>\n<\/li>\n<li data-start=\"1225\" data-end=\"1288\">\n<p data-start=\"1227\" data-end=\"1288\">Ongoing support and potential for expansion into other regions<\/p>\n<\/li>\n<\/ul>\n                        <\/div>\r\n                                    <\/div>\r\n                <div class=\"cs-section-3__counter-block\">\r\n                                                        <\/div>\r\n            <\/div>\r\n                                        <div class=\"col-md-6\">\r\n                    <div class=\"cs-section-3__img\" data-aos=\"fade-up\">\r\n                        <picture>\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/google-ads-oneline.svg\" class=\"attachment-full size-full\" alt=\"google ads - sea icon\" \/>                        <\/picture>\r\n                    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section class=\"cs-section-3\">\r\n    <div class=\"container\">\r\n        <div class=\"row lg__gap\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"cs-section-3__head\">\r\n                                            <h2 class=\"section-title medium\" data-aos=\"fade-up\">LinkedIn content strategy<\/h2>\r\n                                                                <div class=\"cs-section-3__head-text\" data-aos=\"fade-up\">\r\n                            <p>A LinkedIn content strategy was developed to accompany the Google Ads campaigns. ONELINE supported UNIA in increasing its visibility in the digital space and positioning topics in a targeted manner on social media. This included specific post recommendations and the preparation of content that UNIA could publish independently on its channels.<\/p>\n                        <\/div>\r\n                                                                <div class=\"pink-list\" data-aos=\"fade-up\">\r\n                            <ul>\n<li data-start=\"1142\" data-end=\"1205\">\n<p data-start=\"1144\" data-end=\"1205\">Development of a target group-specific content strategy<\/p>\n<\/li>\n<li data-start=\"1206\" data-end=\"1261\">\n<p data-start=\"1208\" data-end=\"1261\">Editorial preparation of relevant articles<\/p>\n<\/li>\n<li data-start=\"1262\" data-end=\"1313\">\n<p data-start=\"1264\" data-end=\"1313\">Strengthening digital presence via owned media<\/p>\n<\/li>\n<\/ul>\n                        <\/div>\r\n                                    <\/div>\r\n                <div class=\"cs-section-3__counter-block\">\r\n                                            <div data-aos=\"fade-up\">\r\n                            <h3 class=\"block-title\">Results<\/h3>\r\n                        <\/div>\r\n                                                                <div>\r\n                                                            <div class=\"counter-block\" data-aos=\"fade-up\">\r\n                                    <div class=\"counter-block__title\">+120 <\/div>\r\n                                    <div>Targeted, location-specific and multilingual contact form leads<\/div>\r\n                                <\/div>\r\n                                                            <div class=\"counter-block\" data-aos=\"fade-up\">\r\n                                    <div class=\"counter-block__title\">+ 3 %<\/div>\r\n                                    <div>Conversion Rate<\/div>\r\n                                <\/div>\r\n                                                            <div class=\"counter-block\" data-aos=\"fade-up\">\r\n                                    <div class=\"counter-block__title\">6,7 %<\/div>\r\n                                    <div>Above-average CTR<\/div>\r\n                                <\/div>\r\n                                                            <div class=\"counter-block\" data-aos=\"fade-up\">\r\n                                    <div class=\"counter-block__title\">Fast 2 Minuten<\/div>\r\n                                    <div>average interaction duration of high-quality traffic<\/div>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n                                        <div class=\"col-md-6\">\r\n                    <div class=\"cs-section-3__img\" data-aos=\"fade-up\">\r\n                        <picture>\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/linkedin.svg\" class=\"attachment-full size-full\" alt=\"ONELINE LinkedIn Icon\" \/>                        <\/picture>\r\n                    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/section>","protected":false},"featured_media":5944,"parent":0,"menu_order":27,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"stories_category":[53],"class_list":["post-5980","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - 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