{"id":5978,"date":"2025-10-06T12:27:21","date_gmt":"2025-10-06T12:27:21","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=5978"},"modified":"2025-10-06T12:27:37","modified_gmt":"2025-10-06T12:27:37","slug":"campus-swiss-2","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/campus-swiss\/","title":{"rendered":"campus.swiss"},"content":{"rendered":"
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Case campus.swiss<\/h1>\r\n

campus.swiss<\/h2>\r\n <\/div>\r\n

campus.swiss is an educational provider focusing on practice-oriented degree programmes in Switzerland. It offers modern, part-time programmes for prospective professionals in various disciplines and is aimed at ambitious individuals who want to combine theory and practice in a targeted manner.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

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Targeted advertising via Google and social media ads<\/h2>\r\n

To boost the visibility of the school and its courses, campus.swiss relied on digital advertising via Google Ads and social media<\/strong>. Precise targeting and ongoing performance optimisation were used to draw the attention of interested parties to the campus’s offerings \u2013 whether through search ads related to education and training or eye-catching campaigns on Facebook and Instagram. The focus was particularly on the current courses for autumn 2024 and winter 2025.<\/p>\n<\/p>\r\n Get started<\/a>\r\n <\/div>\r\n <\/div>\r\n

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Platforms<\/h4>\r\n <\/div>\r\n
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\r\n \r\n \"Meta\" <\/picture>\r\n <\/div>\r\n
\r\n Facebook & Instagram <\/div>\r\n <\/div>\r\n
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\r\n \r\n \"google <\/picture>\r\n <\/div>\r\n
\r\n Google Ads <\/div>\r\n <\/div>\r\n
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\r\n \r\n \"Instagram <\/picture>\r\n <\/div>\r\n
\r\n Display Ads <\/div>\r\n <\/div>\r\n <\/div>\r\n Get started<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
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In collaboration with campus.swiss, we were able to implement several seasonal awareness campaigns for various courses in a competitive market environment. Thanks to the medium-term collaboration, the lessons learned were directly incorporated into new campaigns, enabling us to gradually improve performance.<\/p>\n<\/div>\r\n

\r\n Liliano Tenore<\/span>\r\n Digital Marketing Manager<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n
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\r\n \r\n \"mac-background\"\r\n <\/picture>\r\n \r\n \"ONELINE <\/picture>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
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MEASURES<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n
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Social Media Ads <\/h3>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
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More visibility for courses through targeted search engine advertising<\/strong><\/p>\n

Social media ads on platforms such as Facebook and Instagram are a powerful way to reach a broad and engaged audience. This form of advertising allows companies to convey their messages directly to relevant users through precise audience targeting and appealing visual content. By leveraging extensive data and demographic information, campaigns can be designed to achieve maximum impact and high interaction rates.<\/p>\n

To specifically promote the autumn 2024 and winter 2025 courses, campus.swiss relied on wide-reaching meta ads. The ads ran on Facebook and Instagram, with separate campaigns being launched for each platform. The aim was to appeal to potential students and direct them to the landing page.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t

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The results prove the effectiveness of the measure:<\/p>\n