{"id":5977,"date":"2025-10-06T12:17:33","date_gmt":"2025-10-06T12:17:33","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=5977"},"modified":"2025-10-06T12:17:34","modified_gmt":"2025-10-06T12:17:34","slug":"montana-sport-4","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/montana-sport\/","title":{"rendered":"Montana Sport AG"},"content":{"rendered":"
\r\n
\r\n
\r\n
\r\n
\r\n \r\n \"Montana <\/picture>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

Case Montana Sport AG<\/h1>\r\n

Montana Sport AG<\/h2>\r\n <\/div>\r\n

Montana Sport is the official distributor for ASICS in Switzerland. For the launch of the GEL-TRABUCO\u2122 13, Montana commissioned ONELINE to create a digital campaign focused on maximum visibility and performance in the outdoor segment. The aim was to raise awareness in the hiking and trail running sector and generate targeted interactions via Google Ads, Meta Ads and newsletter marketing.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

\r\n
\r\n
\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

Seasonal 360\u00b0 digital campaign<\/h2>\r\n

ONE<\/strong>LINE developed a targeted multichannel strategy to maximise the visibility of the GEL-TRABUCO\u2122 13. The campaign focused on emotional imagery, data-driven segmentation and cross-channel targeting. Over 7 million impressions were achieved within two months \u2013 combined with a strong open rate and high click-through rate.<\/p>\n<\/p>\r\n Get started<\/a>\r\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n

Platforms<\/h4>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \r\n \"Youtube <\/picture>\r\n <\/div>\r\n
\r\n Youtube Ads <\/div>\r\n <\/div>\r\n
\r\n
\r\n \r\n \"Meta\" <\/picture>\r\n <\/div>\r\n
\r\n Social Media Ads <\/div>\r\n <\/div>\r\n
\r\n
\r\n \r\n \"Instagram <\/picture>\r\n <\/div>\r\n
\r\n Display Ads <\/div>\r\n <\/div>\r\n
\r\n
\r\n \r\n \"Dating <\/picture>\r\n <\/div>\r\n
\r\n Newsletter Marketing <\/div>\r\n <\/div>\r\n <\/div>\r\n Get started<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
\r\n
\r\n
\r\n
\r\n

In this 360\u00b0 implementation, we accompanied the entire process from strategic planning and preparation of visuals to operational implementation and optimisation. The media budget was used extremely effectively and achieved a relatively high impact, enabling us to exceed the targets set together with Montana Sport.<\/p>\n<\/div>\r\n

\r\n Liliano Tenore<\/span>\r\n Digital Marketing Manager<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n \r\n \"mac-background\"\r\n <\/picture>\r\n \r\n \"Asics <\/picture>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
\r\n\t
\r\n\t\t
\r\n\t\t\t
\r\n\t\t\t\t
\r\n\t\t\t\t\t

MEASURES<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n
\r\n
\r\n
\r\n
\r\n
\r\n

DISPLAY & YOUTUBE ADS<\/h2>\r\n
\r\n

YouTube ads<\/strong> and display ads<\/strong> combined reach and visual impact for maximum product visibility. The GEL-TRABUCO\u2122 13 was showcased via the Google network and targeted video placements \u2013 particularly in mobile and urban-outdoor environments.<\/p>\n

YouTube ads were played in two versions: as a classic spot with a sporty narrative and as a shorter highlight cut for story-like formats. At the same time, the display campaign ran in suitable environments such as outdoor blogs, sports platforms and news portals.<\/p>\n <\/div>\r\n

\r\n