{"id":5721,"date":"2025-09-02T09:40:34","date_gmt":"2025-09-02T09:40:34","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=5721"},"modified":"2025-08-22T09:40:56","modified_gmt":"2025-08-22T09:40:56","slug":"ehc-biel-auto-monkey","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/ehc-biel-auto-monkey\/","title":{"rendered":"EHC Biel"},"content":{"rendered":"
\r\n
\r\n
\r\n
\r\n
\r\n \r\n \"EHC <\/picture>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

Case Auto Monkey – EHC Biel<\/h1>\r\n

Auto Monkey – EHC Biel<\/h2>\r\n <\/div>\r\n

EHC Biel<\/a> is one of the largest and most popular ice hockey clubs in Switzerland. With impressive media presence, loyal fans, and an exclusive B2B network, the club is a first-class platform for sponsorship. To market these opportunities in a targeted way, EHC Biel relied on Auto Monkey \u2013 and gained over 50 new business contacts. In close collaboration with the club\u2019s marketing team, ONE<\/strong>LINE developed an Auto Monkey campaign that specifically addressed potential sponsors. The focus: regional SMEs and nationally active companies interested in visibility, business events, and social engagement in the sports environment. The emails were designed to combine proximity, professionalism, and economic value \u2013 resulting in strong, qualified leads.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

\r\n
\r\n
\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

More visibility, more sponsors \u2013 unlocking network power with Auto Monkey<\/h2>\r\n

Auto Monkey is a state-of-the-art tool for automated B2B lead generation<\/strong> that is characterized by its efficiency and scalability.<\/p>\n

Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns<\/strong> tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results<\/strong> with minimum effort.<\/p>\n

In this way, Auto Monkey<\/a> converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.<\/p>\n<\/p>\r\n REQUEST DEMO <\/a>\r\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n

Collaboration EHC Biel \u00d7 ONELINE<\/h4>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \r\n \"Icon <\/picture>\r\n <\/div>\r\n
\r\n B2B Lead Generierung <\/div>\r\n <\/div>\r\n <\/div>\r\n GENERATE LEADS NOW<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
\r\n
\r\n
\r\n
\r\n

Auto Monkey passes the puck right into the slot \u2013 ready to score.<\/p>\n

\n<\/div>\r\n

\r\n <\/span>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n \r\n \"mac-background\"\r\n <\/picture>\r\n \r\n \"Anzahl_Leads_EHCBiel\" <\/picture>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n

50+ Leads generated through Auto Monkey for EHC Biel<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n\r\n
\r\n
\r\n
\r\n
\r\n \"nl\"<\/picture>\r\n <\/div>\r\n
60<\/span><\/div>\r\n
E-Mails per day<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"web\"<\/picture>\r\n <\/div>\r\n
43.16<\/span>%<\/div>\r\n
opening rate<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"leads\"<\/picture>\r\n <\/div>\r\n
+53<\/span><\/div>\r\n
generatedLeads<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"check\"<\/picture>\r\n <\/div>\r\n
6<\/span> months<\/div>\r\n
campaign duration<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

Hitting sponsors where it matters<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

EHC Biel is more than just an ice hockey club \u2013 it is a community hub, a networking center, and a strong brand partner. With Auto Monkey, a digital path was created to reach new sponsors efficiently, empathetically, and in an automated way. Emotional storytelling combined with data-driven targeting led to strong results \u2013 generating leads that not only clicked but identified with the club.<\/p>\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n
\r\n Target group<\/span>\r\n Contact search<\/span>\r\n E-mail templates<\/span>\r\n Lead generation<\/span>\r\n Conversion<\/span>\r\n <\/div>\r\n
\r\n
\r\n

Target group<\/span>Strategic planning<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"Strategie\" <\/picture>\r\n <\/div>\r\n

Strategic planning<\/h2>\r\n

At the core of the campaign was a clear definition of relevant decision-makers: CEOs, marketing managers, and owners from the Biel region as well as nationally active companies with an interest in sponsorship. The planning included both local SMEs and brands eager to emotionally enhance their reach through sport \u2013 with a focus on networking, visibility, and hospitality.<\/p>\r\n <\/div>\r\n <\/div>\r\n

\r\n

Contact search<\/span>Identify decision-makers<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"Kontaktsuche\" <\/picture>\r\n <\/div>\r\n

Identify decision-makers<\/h2>\r\n

Auto Monkey precisely identified contacts that matched EHC Biel\u2019s sponsorship profile. More than 100 filters enabled accurate selection by industry, function, location, and company size. This resulted in high-quality B2B contact lists with concrete potential \u2013 from standard sponsorship packages starting at CHF 2,500 to customized partnerships.<\/p>\r\n <\/div>\r\n <\/div>\r\n

\r\n

E-mail templates<\/span>Develop personalized speeches<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"E-Mail-Template\" <\/picture>\r\n <\/div>\r\n

Develop personalized speeches<\/h2>\r\n

The emails highlighted the benefits of sponsoring EHC Biel: visibility, proximity, emotional anchoring, and access to business events. Visuals and wording from the hockey world were used \u2013 approachable, yet professional. Each email was individually tailored to create immediate relevance and spark interest \u2013 without clich\u00e9s.<\/p>\r\n <\/div>\r\n <\/div>\r\n

\r\n

Lead generation<\/span>Automated e-mail campaigns<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"4\" <\/picture>\r\n <\/div>\r\n

Automated e-mail campaigns<\/h2>\r\n

Over nine months, around 60 emails were sent daily \u2013 automated yet highly personalized. Contact sequences were adapted based on responses, ensuring that interest was further nurtured with targeted follow-ups. The funnel was designed to generate resonance \u2013 through meeting requests, replies, or internal referrals.<\/p>\r\n <\/div>\r\n <\/div>\r\n

\r\n

Conversion<\/span>Turn interested parties into customers<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"5\" <\/picture>\r\n <\/div>\r\n

Turn interested parties into customers<\/h2>\r\n

Leads were continuously forwarded to the EHC Biel team \u2013 including contact data, reactions, and recommended next steps. Thanks to professional presentation, emotional messaging, and strategic funnel design, multiple new conversations were initiated and sponsorships prepared. The response was not only strong in quantity but also highly qualitative.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n

\r\n
\r\n
\r\n
\r\n
\r\n Eine m\u00f6gliche Partnerschaft <\/div>\r\n

\r\n K\u00f6nnte das Ihr Game Changer sein? <\/h2>\r\n
\r\n
\r\n
\r\n
\r\n
\r\n Your contact person:\r\n <\/div>\r\n
\r\n Sami Gashi <\/div>\r\n
\r\n Business Development & Managing Partner <\/div>\r\n
\r\n \r\n JETZT TERMIN BUCHEN <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n