{"id":5656,"date":"2025-08-25T22:09:00","date_gmt":"2025-08-25T22:09:00","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=5656"},"modified":"2025-08-26T08:13:00","modified_gmt":"2025-08-26T08:13:00","slug":"primus-auto-monkey","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/primus-auto-monkey\/","title":{"rendered":"PRIMUS"},"content":{"rendered":"
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More safety, less effort: PRIMUS optimizes fire protection processes with Auto Monkey<\/h1>\r\n

Auto Monkey – PRIMUS<\/h2>\r\n <\/div>\r\n

PRIMUS AG<\/strong><\/a> is a Swiss-wide company specialized in structural and organizational fire protection \u2013 now managed in its third generation. With nationwide presence, certified QSS standards, and a highly practical approach, PRIMUS supports builders, architects, and planners in all aspects of fire safety. ONE<\/strong>LINE developed an Auto Monkey campaign to generate high-quality B2B leads efficiently. Through precise targeting, technical trust-building, and personalized communication, PRIMUS was able to position its expertise with decision-makers exactly when external fire protection competence was needed<\/span><\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

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More leads, less effort – Auto Monkey makes it possible<\/h2>\r\n

Auto Monkey ist ein hochmodernes Tool zur automatisierten B2B-Lead-Generierung<\/strong>, das sich durch seine Effizienz und Skalierbarkeit auszeichnet.<\/p>\n

Entwickelt von ONE<\/strong>LINE, vereint Auto Monkey fortschrittliche Technologien zur Datenerfassung und -analyse, um personalisierte E-Mail-Kampagnen<\/strong> zu erstellen, die direkt auf die Bed\u00fcrfnisse der Zielgruppe zugeschnitten sind. Das Tool liefert regelm\u00e4ssig qualifizierte Leads und optimiert den Vertriebsprozess, um mit minimalem Aufwand maximale Ergebnisse<\/strong> zu erzielen.<\/p>\n

So verwandelt Auto Monkey<\/a> Interessenten in dauerhafte Kunden und unterst\u00fctzt Unternehmen dabei, ihre Lead-Generierung effektiv zu skalieren und zu automatisieren.<\/p>\n<\/p>\r\n Request DEMO <\/a>\r\n <\/div>\r\n <\/div>\r\n

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Collaboration PRIMUS X ONELINE<\/h4>\r\n <\/div>\r\n
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\r\n B2B Lead Generation <\/div>\r\n <\/div>\r\n <\/div>\r\n GENERATE LEADS NOW<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
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Less waste, more impact \u2013 Auto Monkey makes it possible.<\/p>\n<\/div>\r\n

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Precision meets performance: How Auto Monkey delivered high-quality B2B contacts for PRIMUS<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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30<\/span><\/div>\r\n
E-Mails per day<\/div>\r\n <\/div>\r\n <\/div>\r\n
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31.44<\/span>%<\/div>\r\n
opening rate<\/div>\r\n <\/div>\r\n <\/div>\r\n
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+33<\/span><\/div>\r\n
generated Leads<\/div>\r\n <\/div>\r\n <\/div>\r\n
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6<\/span><\/div>\r\n
months duration <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\r\n
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What’s behind it<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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With the Auto Monkey campaign, PRIMUS was able to communicate its complex fire protection services directly to technical decision-makers. By combining precise targeting, building technical trust, and offering concrete entry points such as free site inspections or QSS2 consulting, the campaign generated high-quality B2B contacts \u2013 efficiently, automatically, and impact-driven.<\/p>\n <\/div>\r\n <\/div>\r\n

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\r\n Target group<\/span>\r\n Contact search<\/span>\r\n E-mail templates<\/span>\r\n Lead generation<\/span>\r\n Conversion<\/span>\r\n <\/div>\r\n
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Target group<\/span>Strategic planning<\/span><\/h2>\r\n
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Strategic planning<\/h2>\r\n

In close coordination with PRIMUS, the target audience was defined in detail: architects, construction and project managers, building services and electrical engineers, as well as safety officers. The campaign was aimed specifically at companies and offices currently in planning or renovation phases and relying on external fire protection expertise. Segmentation was based on region, company size, and functional role.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Contact search<\/span>Identify decision-makers<\/span><\/h2>\r\n
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Identify decision-makers<\/h2>\r\n

With the help of more than 100 filters, Auto Monkey precisely identified the right contacts \u2013 such as planners with construction projects over 300 m\u00b2, conversion projects, or those responsible for escape and evacuation plans. This allowed PRIMUS to reach contacts with a concrete need for fire protection solutions.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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E-mail templates<\/span>Develop personalized speeches<\/span><\/h2>\r\n
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Develop personalized speeches<\/h2>\r\n

The personalized emails highlighted the value of QSS1\/QSS2 certifications, the benefits of free site inspections, and the stress-free handling of regulatory requirements \u2013 all communicated in a language that conveyed technical expertise while remaining easy to understand. This positioned PRIMUS as a pragmatic and reliable partner.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Lead generation<\/span>Automated e-mail campaigns<\/span><\/h2>\r\n
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Automated e-mail campaigns<\/h2>\r\n

Every day, 30 automated yet individually tailored emails were sent to defined target contacts. By continuously optimizing elements such as subject lines and CTAs, open rates were steadily improved. The combination of timing, relevance, and personalization delivered clear performance gains.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Conversion<\/span>Turn interested parties into customers<\/span><\/h2>\r\n
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Turn interested parties into customers<\/h2>\r\n

The leads showed concrete interest in initial site inspections, concept development, or support with regulatory processes. Thanks to this precise pre-qualification, PRIMUS was able to engage directly with relevant contacts in project discussions \u2013 with no wasted effort and a clear value proposition.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n

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\r\n A possible partnership <\/div>\r\n

\r\n Could this be your game changer? <\/h2>\r\n
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\r\n \"Sami <\/div>\r\n
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\r\n Your contact person:\r\n <\/div>\r\n
\r\n Sami Gashi <\/div>\r\n
\r\n Business Development & Managing Partner <\/div>\r\n
\r\n \r\n BOOK AN APPOINTMENT NOW <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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