{"id":5637,"date":"2025-08-20T09:20:01","date_gmt":"2025-08-20T09:20:01","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=5637"},"modified":"2025-08-21T07:15:36","modified_gmt":"2025-08-21T07:15:36","slug":"fcsg-auto-monkey","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/fcsg-auto-monkey\/","title":{"rendered":"FC St. Gallen"},"content":{"rendered":"
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Case Auto Monkey – FC St. Gallen<\/h1>\r\n

Auto Monkey – FC St. Gallen<\/h2>\r\n <\/div>\r\n

FC St. Gallen 1879<\/a> is the oldest football club in Switzerland \u2013 deeply rooted in Eastern Switzerland with an exceptionally loyal community. To reach new sponsors in a targeted and efficient way, the club chose Auto Monkey \u2013 relying on data-driven B2B lead generation with emotional and regional relevance. ONE<\/strong>LINE developed a smart, automated email campaign for FCSG to directly address potential sponsorship partners in Eastern Switzerland. The focus was on personal connection, strategic segmentation, and authentic messaging \u2013 resulting in over 70 generated leads<\/strong> and an open rate of more than 52%<\/strong>.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

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More Leads, Less Effort \u2013 Auto Monkey Makes It Possible<\/h2>\r\n

Auto Monkey is a state-of-the-art tool for\u00a0automated B2B lead generation<\/strong>\u00a0that is characterized by its efficiency and scalability.<\/p>\n

Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized\u00a0email campaigns<\/strong>\u00a0tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and\u00a0optimizes the sales process<\/strong>\u00a0to achieve maximum results with minimum effort.<\/p>\n

In this way,\u00a0\u00a0converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.<\/p>\n<\/p>\r\n REQUEST DEMO <\/a>\r\n <\/div>\r\n <\/div>\r\n

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Collaboration FC St. Gallen X ONELINE<\/h4>\r\n <\/div>\r\n
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\r\n B2B Lead Generation <\/div>\r\n <\/div>\r\n <\/div>\r\n GENERATE LEADS NOW<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
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Auto Monkey plays the best opportunities right into your path \u2013 all you have to do is score.<\/p>\n

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Partnerships That Fit the Region<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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60<\/span><\/div>\r\n
E-Mails per day<\/div>\r\n <\/div>\r\n <\/div>\r\n
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52.32<\/span>%<\/div>\r\n
Opening Rate<\/div>\r\n <\/div>\r\n <\/div>\r\n
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+71<\/span><\/div>\r\n
generated Leads<\/div>\r\n <\/div>\r\n <\/div>\r\n
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100<\/span>%<\/div>\r\n
regional relevance<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\r\n
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What’s behind it<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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FC St. Gallen 1879 is more than just a football club \u2013 it\u2019s a symbol of identity for Eastern Switzerland. To win new sponsorship partners, the club partnered with ONELINE for a data-driven yet emotional B2B campaign. With Auto Monkey, relevant SMEs and decision-makers were identified, contacted automatically, and guided into high-quality dialogue \u2013 with the goal of building strong partnerships for Switzerland\u2019s oldest football club.<\/p>\n <\/div>\r\n <\/div>\r\n

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\r\n Target group<\/span>\r\n Contact search<\/span>\r\n E-mail templates<\/span>\r\n Lead generation<\/span>\r\n Conversion<\/span>\r\n <\/div>\r\n
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Target group<\/span>Strategic planning<\/span><\/h2>\r\n
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Strategic planning<\/h2>\r\n

In the planning phase, the regional economy around St. Gallen was analysed in detail. The aim was to reach medium-sized companies with a marketing or executive focus that are regionally anchored and looking for ways to emotionally enhance their brand. ONELINE defined a clear target group profile and worked with FCSG to determine the relevant decision-making levels.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Contact search<\/span>Identify decision-makers<\/span><\/h2>\r\n
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Identify decision-makers<\/h2>\r\n

Using over 100 filtering options, owners, CEOs, and marketing directors from the region were precisely identified. The contact lists were individually aligned with the values and target audience of FC St. Gallen \u2013 creating a highly qualified B2B database for the subsequent funnel.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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E-mail templates<\/span>Develop personalized speeches<\/span><\/h2>\r\n
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Develop personalized speeches<\/h2>\r\n

The messaging focused on common ground: regional ties, passion, and visibility. Emails were designed to build closeness while maintaining professional information delivery. The content emphasised the FCSG community, the hospitality offering, and the opportunity to show genuine commitment as a sponsor. Each message was tailored to the recipient, conveying credibility and accessibility.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Lead generation<\/span>Automated e-mail campaigns<\/span><\/h2>\r\n
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Automated e-mail campaigns<\/h2>\r\n

After the set-up, the Auto Monkey campaign launched. For seven months, around 60 emails per day were sent automatically. With fine-tuned timing and a personalised sequence, the outreach felt authentic \u2013 neither like mass marketing nor cold calling.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Conversion<\/span>Turn interested parties into customers<\/span><\/h2>\r\n
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Turn interested parties into customers<\/h2>\r\n

Interested companies often responded after just the first or second email. ONELINE qualified these leads and handed them over to FCSG for further follow-up. The high open rate of 52.32% and the positive qualitative feedback showed that the club was perceived as a relevant and approachable regional business partner \u2013 a strong foundation for sustainable sponsorship partnerships.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n

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\r\n A possible partnership <\/div>\r\n

\r\n Could this be your game changer? <\/h2>\r\n
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\r\n Your contact person:\r\n <\/div>\r\n
\r\n Sami Gashi <\/div>\r\n
\r\n Business Development & Managing Partner <\/div>\r\n
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