{"id":5616,"date":"2025-08-19T08:02:04","date_gmt":"2025-08-19T08:02:04","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=5616"},"modified":"2025-08-27T13:46:42","modified_gmt":"2025-08-27T13:46:42","slug":"fcl-case-oneline-online-marketing-agentur","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/fcl-case-oneline-online-marketing-agentur\/","title":{"rendered":"FC Luzern"},"content":{"rendered":"
\r\n
\r\n
\r\n
\r\n
\r\n \r\n \"FCL <\/picture>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

Visibility, Leads & Networking Power for FC Luzern<\/h1>\r\n

Auto Monkey – FC Luzern<\/h2>\r\n <\/div>\r\n

FC Luzern<\/a><\/strong><\/span>\u00a0is one of Switzerland\u2019s leading football clubs, combining emotion, tradition, and social commitment. With its wide range of hospitality and sponsorship offerings, the club creates strong platforms for companies from Central Switzerland. ONE<\/strong>LINE supported FCL with a targeted B2B lead generation campaign to engage regional businesses. Using Auto Monkey, a smart funnel was built that connects emotional brand experiences with data-driven performance marketing.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

\r\n
\r\n
\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

More Leads, Less Effort \u2013 Auto Monkey Makes It Possible<\/h2>\r\n

Auto Monkey is a state-of-the-art tool for\u00a0automated B2B lead generation<\/strong>\u00a0that is characterized by its efficiency and scalability.<\/p>\n

Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized\u00a0email campaigns<\/strong>\u00a0tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve\u00a0maximum results<\/strong>\u00a0with minimum effort.<\/p>\n

In this way, Auto Monkey<\/a>\u00a0converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.<\/p>\n

 <\/p>\n<\/p>\r\n REQUEST DEMO <\/a>\r\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n

Zusammenarbeit FC Luzern X ONELINE<\/h4>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \r\n \"Icon <\/picture>\r\n <\/div>\r\n
\r\n B2B Lead Generierung <\/div>\r\n <\/div>\r\n <\/div>\r\n LET'S GO<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
\r\n
\r\n
\r\n
\r\n

Like a perfectly placed pass \u2013 Auto Monkey delivers qualified leads straight to the goal.<\/p>\n<\/div>\r\n

\r\n <\/span>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n \r\n \"mac-background\"\r\n <\/picture>\r\n \r\n \"Anzahl_Leads_FCL\" <\/picture>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n

Regional Impact. Visible Results: How Auto Monkey Revolutionised FC Luzern\u2019s B2B Success<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n\r\n
\r\n
\r\n
\r\n
\r\n \"nl\"<\/picture>\r\n <\/div>\r\n
60<\/span><\/div>\r\n
E-Mails per day<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"web\"<\/picture>\r\n <\/div>\r\n
53.36<\/span>%<\/div>\r\n
Opening Rate<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"leads\"<\/picture>\r\n <\/div>\r\n
+198<\/span><\/div>\r\n
Generated Leads<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"check\"<\/picture>\r\n <\/div>\r\n
+33<\/span>%<\/div>\r\n
Leads Beyond Expectations<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

This Is How Digital B2B Lead Generation Works with Auto Monkey<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

For FC Luzern, Auto Monkey took lead generation to a whole new level. By leveraging data-driven automation, relevant business contacts in the Central Switzerland region were identified and approached \u2013 always with a focus on sponsorship and hospitality. The result: a strong pipeline of qualified leads, increased brand visibility, and a sustainable contribution to the club\u2019s network and partner development. Auto Monkey enabled the efficient and emotionally engaging outreach to potential sponsors \u2013 fully in line with the FCL spirit.<\/p>\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n
\r\n Target group<\/span>\r\n Contact search<\/span>\r\n E-mail templates<\/span>\r\n Lead generation<\/span>\r\n Conversion<\/span>\r\n <\/div>\r\n
\r\n
\r\n

Target group<\/span>Strategic planning<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"Strategie\" <\/picture>\r\n <\/div>\r\n

Strategic planning<\/h2>\r\n

The collaboration with FC Luzern began with an in-depth target group analysis. The focus was on CEOs, business owners, and marketing decision-makers from companies in Central Switzerland interested in regional visibility, social engagement, and business networking. Based on the club\u2019s strategic direction and the values of sponsorship, the right personas and contact criteria were defined \u2013 including email frequency, emotional triggers, and regional messaging.<\/p>\r\n <\/div>\r\n <\/div>\r\n

\r\n

Contact search<\/span>Identify decision-makers<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"Kontaktsuche\" <\/picture>\r\n <\/div>\r\n

Identify decision-makers<\/h2>\r\n

With over 100 precise filter criteria, Auto Monkey was able to identify relevant business contacts that perfectly matched the community and vision of FC Luzern. This resulted in a high-quality database of decision-makers whose values aligned with FCL\u2019s philosophy \u2013 and who were ready to connect their brand with the football club.<\/p>\r\n <\/div>\r\n <\/div>\r\n

\r\n

E-mail templates<\/span>Develop personalized speeches<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"E-Mail-Template\" <\/picture>\r\n <\/div>\r\n

Develop personalized speeches<\/h2>\r\n

Each email was tailored specifically to the target audience \u2013 with regional references, storytelling, and the clear goal of building closeness, trust, and a sense of belonging. Socially relevant topics such as sustainability and youth development complemented the sporting passion and led to a compelling overall message.<\/p>\r\n <\/div>\r\n <\/div>\r\n

\r\n

Lead generation<\/span>Automated e-mail campaigns<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"4\" <\/picture>\r\n <\/div>\r\n

Automated e-mail campaigns<\/h2>\r\n

With a professional set-up, automated email sequences were launched, consistently delivering new leads over a period of eight months. The clear message: sponsoring FC Luzern means not only visibility but also access to a strong community with genuine values.\r\nThe result: 198 qualified leads \u2013 33% above target.<\/p>\r\n <\/div>\r\n <\/div>\r\n

\r\n

Conversion<\/span>Turn interested parties into customers<\/span><\/h2>\r\n
\r\n
\r\n \r\n \"5\" <\/picture>\r\n <\/div>\r\n

Turn interested parties into customers<\/h2>\r\n

By consistently qualifying contacts and smoothly handing them over to the FCL team, leads were efficiently processed and personal meetings initiated. Automating the initial contact led to significant time and resource savings \u2013 while maintaining a high level of content depth.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n

\r\n
\r\n
\r\n
\r\n
\r\n A possible partnership <\/div>\r\n

\r\n Could this be your game changer? <\/h2>\r\n
\r\n
\r\n
\r\n
\r\n \"Sami <\/div>\r\n
\r\n
\r\n Your contact person:\r\n <\/div>\r\n
\r\n Sami Gashi <\/div>\r\n
\r\n Business Development & Managing Partner <\/div>\r\n
\r\n \r\n BOOK AN APPOINTMENT NOW <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n