{"id":4834,"date":"2024-11-25T16:51:16","date_gmt":"2024-11-25T16:51:16","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=4834"},"modified":"2025-08-28T14:34:54","modified_gmt":"2025-08-28T14:34:54","slug":"salt","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/salt\/","title":{"rendered":"Salt"},"content":{"rendered":"\n

<\/p>\n\n\n

\r\n
\r\n
\r\n
\r\n
\r\n \r\n \"Design <\/picture>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

Case Salt<\/h1>\r\n

Salt<\/h2>\r\n <\/div>\r\n
\n
\n
\n

Salt Mobile SA, formerly known as Orange, has not only reinvented its name and image, but also represents a revolutionized mobile experience in Switzerland. Despite the comprehensive rebranding and innovative offerings, Salt faced the challenge of strengthening its market position and effectively increasing customer acquisition.<\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

\r\n
\r\n
\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n

Lead generation for Salt. <\/h2>\r\n

\n
\n
\n
\n
\n
\n
\n
\n

ONE<\/strong>LINE AG developed a comprehensive digital marketing strategy based on an in-depth analysis of Salt’s target groups and market potential. The strategy comprised multi-layered campaigns, including target group-specific newsletter marketing. The integration of automated double opt-in (DOI) processes played a special role in ensuring the quality of the leads.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\r\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n

ONELINE<\/h4>\r\n <\/div>\r\n
\r\n
\r\n
\r\n Lead generation <\/div>\r\n <\/div>\r\n
\r\n
\r\n Win4Win Newsletter <\/div>\r\n <\/div>\r\n <\/div>\r\n Take off<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
\r\n
\r\n
\r\n
\r\n

Effective strategy and maximum efficiency – high-quality leads<\/strong> that create real added value.<\/p>\n<\/div>\r\n

\r\n <\/span>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n \r\n \"mac-background\"\r\n <\/picture>\r\n \r\n \"Design <\/picture>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
\r\n\t
\r\n\t\t
\r\n\t\t\t
\r\n\t\t\t\t
\r\n\t\t\t\t\t

COMPLETE B2CC
LEAD GENERATION<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n
\r\n\t
\r\n\t\t
\r\n\t\t\t
\r\n\t\t\t\t

Win4Win campaigns<\/h3>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n\r\n
\r\n\t
\r\n\t\t
\r\n\t\t\t
\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t

Little effort – great result<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

For Salt’s 13 Win4Win campaigns, we at ONE<\/strong>LINE developed the entire strategy from the ground up. Our team created customized landing pages that effectively promoted the competition and encouraged participation. From concept to design to technical implementation, we took care of every step. Salt only had to provide the prizes. Despite the minimal effort on Salt’s part, this comprehensive measure led to impressive results: A total of 130,000 unique leads were generated, underlining the enormous success and efficiency of the campaign.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"beitragsbild-salt-case\"\t\t\t\t\t\t<\/picture>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n
\r\n
\r\n
\r\n
\r\n \r\n <\/div>\r\n
\r\n
\r\n
\r\n

Tailor-made leads of the highest quality<\/h2>\r\n \r\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

The results of our Win4Win campaigns for Salt speak for themselves: a total of 130,000 qualified leads were generated, all with a 100% double opt-in (DOI) confirmation, ensuring the highest quality of leads. The entire campaign was tailored to Salt’s specific needs, resulting in optimal targeting and exceptional results. Through precise targeting and careful execution, we achieved not only impressive numbers, but also maximum relevance for Salt.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\r\n

\r\n
\r\n
\r\n
\r\n\r\n
\r\n
\r\n
\r\n
\r\n \"leads\"<\/picture>\r\n <\/div>\r\n
130.000<\/span><\/div>\r\n
Target group-oriented leads<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"check\"<\/picture>\r\n <\/div>\r\n
100<\/span>%<\/div>\r\n
Double-Opt-In (DOI) <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\r\n
\r\n\t
\r\n\t\t
\r\n\t\t\t
\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t

New customers for Salt through newsletter<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

Newsletter marketing is an important channel for communicating directly with customers and informing them about current offers and news. We implemented two extensive newsletter campaigns for Salt, each of which reached 100,000 recipients. These recipients were carefully selected contacts that Salt had not previously had in its customer list. We focused on personalized content and a targeted approach. We paid particular attention to the needs of the customers in order to present relevant information and promotions in the best possible way.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"salt-case\"\t\t\t\t\t\t<\/picture>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n
\r\n\t
\r\n\t\t
\r\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t

Conclusion<\/h3>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t

The collaboration with Salt has shown how targeted digital marketing can support the company’s goals.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t

\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t

Through the combination of creative content development and data-driven strategies, ONE<\/strong>LINE AG was not only able to increase Salt’s visibility, but also strengthen its market positioning in the long term.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n DURCHSTARTEN MIT LEAD GENERIERUNG<\/a>\r\n \t<\/div>\r\n<\/section>\r\n\n\n\r\n

\r\n
\r\n
\r\n
\r\n
\r\n

Ready for the exchange?<\/h2>\r\n
Open communication, good cooperation and the right drinks are important for successful meetings. What would you like?<\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \r\n \r\n
A cup of coffee.<\/div>\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \r\n
But rather tea.<\/div>\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \r\n
Let’s Power!<\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>","protected":false},"featured_media":5143,"parent":0,"menu_order":13,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"stories_category":[54,53],"class_list":["post-4834","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSalt Development Case - ONELINE EN<\/title>\n<meta name=\"description\" content=\"Salt Case: Lead generation made easy with ONELINE and Win4Win. How we generated qualified and high-quality leads for Salt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oneline.ch\/en\/cases\/salt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salt Development Case - ONELINE EN\" \/>\n<meta property=\"og:description\" content=\"Salt Case: Lead generation made easy with ONELINE and Win4Win. How we generated qualified and high-quality leads for Salt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oneline.ch\/en\/cases\/salt\/\" \/>\n<meta property=\"og:site_name\" content=\"ONELINE EN\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T14:34:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/salt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"599\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oneline.ch\/en\/cases\/salt\/\",\"url\":\"https:\/\/oneline.ch\/en\/cases\/salt\/\",\"name\":\"Salt Development Case - ONELINE EN\",\"isPartOf\":{\"@id\":\"https:\/\/oneline.ch\/en\/#website\"},\"datePublished\":\"2024-11-25T16:51:16+00:00\",\"dateModified\":\"2025-08-28T14:34:54+00:00\",\"description\":\"Salt Case: Lead generation made easy with ONELINE and Win4Win. How we generated qualified and high-quality leads for Salt.\",\"breadcrumb\":{\"@id\":\"https:\/\/oneline.ch\/en\/cases\/salt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oneline.ch\/en\/cases\/salt\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oneline.ch\/en\/cases\/salt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Cases\",\"item\":\"https:\/\/oneline.ch\/en\/cases\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oneline.ch\/en\/#website\",\"url\":\"https:\/\/oneline.ch\/en\/\",\"name\":\"ONELINE EN\",\"description\":\"Wir sind ONELINE, die Agentur f\u00fcr kreatives und zukunftsorientiertes Online Marketing in der Schweiz. Lokal ans\u00e4ssig, global vernetzt.\",\"publisher\":{\"@id\":\"https:\/\/oneline.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oneline.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oneline.ch\/en\/#organization\",\"name\":\"ONELINE EN\",\"url\":\"https:\/\/oneline.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg\",\"contentUrl\":\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg\",\"caption\":\"ONELINE EN\"},\"image\":{\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salt Development Case - ONELINE EN","description":"Salt Case: Lead generation made easy with ONELINE and Win4Win. How we generated qualified and high-quality leads for Salt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oneline.ch\/en\/cases\/salt\/","og_locale":"en_US","og_type":"article","og_title":"Salt Development Case - ONELINE EN","og_description":"Salt Case: Lead generation made easy with ONELINE and Win4Win. How we generated qualified and high-quality leads for Salt.","og_url":"https:\/\/oneline.ch\/en\/cases\/salt\/","og_site_name":"ONELINE EN","article_modified_time":"2025-08-28T14:34:54+00:00","og_image":[{"width":599,"height":661,"url":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/salt.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/oneline.ch\/en\/cases\/salt\/","url":"https:\/\/oneline.ch\/en\/cases\/salt\/","name":"Salt Development Case - ONELINE EN","isPartOf":{"@id":"https:\/\/oneline.ch\/en\/#website"},"datePublished":"2024-11-25T16:51:16+00:00","dateModified":"2025-08-28T14:34:54+00:00","description":"Salt Case: Lead generation made easy with ONELINE and Win4Win. How we generated qualified and high-quality leads for Salt.","breadcrumb":{"@id":"https:\/\/oneline.ch\/en\/cases\/salt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oneline.ch\/en\/cases\/salt\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/oneline.ch\/en\/cases\/salt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Cases","item":"https:\/\/oneline.ch\/en\/cases\/"},{"@type":"ListItem","position":2,"name":"Salt"}]},{"@type":"WebSite","@id":"https:\/\/oneline.ch\/en\/#website","url":"https:\/\/oneline.ch\/en\/","name":"ONELINE EN","description":"Wir sind ONELINE, die Agentur f\u00fcr kreatives und zukunftsorientiertes Online Marketing in der Schweiz. Lokal ans\u00e4ssig, global vernetzt.","publisher":{"@id":"https:\/\/oneline.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oneline.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oneline.ch\/en\/#organization","name":"ONELINE EN","url":"https:\/\/oneline.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg","contentUrl":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg","caption":"ONELINE EN"},"image":{"@id":"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/stories\/4834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/types\/stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/media\/5143"}],"wp:attachment":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/media?parent=4834"}],"wp:term":[{"taxonomy":"stories_category","embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/stories_category?post=4834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}