{"id":1157,"date":"2022-11-03T18:41:56","date_gmt":"2022-11-03T18:41:56","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=stories&p=1157"},"modified":"2025-06-03T09:29:12","modified_gmt":"2025-06-03T09:29:12","slug":"schulthess-maschinen-ag","status":"publish","type":"stories","link":"https:\/\/oneline.ch\/en\/cases\/schulthess-maschinen-ag\/","title":{"rendered":"Schulthess Maschinen AG"},"content":{"rendered":"
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Customer Story Schulthess Maschinen <\/h1>\r\n

Schulthess Maschinen AG<\/h2>\r\n <\/div>\r\n

They know their way around washing machines and tumblers – Schulthess is a traditional Swiss company<\/strong> that develops and produces high-quality machines. They have been the leading Swiss company in washing technology since 1845. The company stands for innovation in laundry care<\/strong>. The company’s goal: is to simplify everyday life. This is with the help of sophisticated washing systems, special solutions for private, commercial, and industrial customers, and professional services. Our goal is: to make life easier for Schulthess in their daily business and to make them spin with joy<\/strong>.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n

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Complexity, Flexibility & Performance<\/h2>\r\n

Schulthess Maschinen AG is one of our long-standing customers, with whom we have been able to implement many projects. One of the biggest milestones in our cooperation with the design experts from rosarot was the programming of the website. Due to numerous connections to the system, the website finally became quite complex in its structure. However, Schulthess’ wish was to be able to manage the site itself as flexibly as possible <\/strong>– and this is exactly what we made possible for them. Thanks to sophisticated programming, the company can operate the complex system itself, and implement or adapt content such as texts, images, and even graphic modules. All this, of course, is under the requirement of the highest performance.<\/strong> We turn from joy!<\/p>\n<\/p>\r\n LET'S GO<\/a>\r\n <\/div>\r\n <\/div>\r\n

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Cooperation Schulthess X ONELINE<\/h4>\r\n <\/div>\r\n
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\r\n B2C Lead Generierung <\/div>\r\n <\/div>\r\n
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“As an agile company, Schulthess depends on having partners who are both agile and reliable. That’s why we rely on ONE<\/strong>LINE in the digital area. As absolute experts, they are always there for us, respond flexibly to our needs, and help us find creative and fast solutions. The result speaks for itself: schulthess.ch.”<\/p>\n<\/div>\r\n

\r\n Nicole Thier<\/span>\r\n Head of Marketing<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n
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Actions<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n
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Lead Generation<\/h2>\r\n \r\n

An important part of digital marketing is lead generation. This is nothing more than “collecting” contacts who have already shown initial interest in the company or similar industries. With these so-called double opt-in (DOI) leads<\/strong>, newsletters can then be sent out in a targeted manner in the example of Schulthess. More is more – this is of course also the credo at Schulthess about leads.<\/p>\n

 <\/p>\n\r\n LET'S GO<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n

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Numbers<\/h3>\r\n <\/div>\r\n \t\t\t\t\t
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45’000<\/div>\r\n\t\t\t\t\t\t\t
Leads<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n \t\t\t\t\t\t\t\t\t\t\t
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100<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Double-Opt-In (DOI)<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n
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Newsletter Marketing<\/h3>\r\n <\/div>\r\n
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As soon as enough leads have been collected, newsletters can be sent out. Schulthess also allowed us to support them with our expertise in this important marketing measure. There are important key points that need to be considered. These are the selection of the newsletter marketing tool, the target group definition, the creation of valuable content and finally the analysis and subsequent optimization.<\/p>\n <\/div>\r\n <\/div>\r\n

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