{"id":1856,"date":"2023-01-19T12:26:04","date_gmt":"2023-01-19T12:26:04","guid":{"rendered":"https:\/\/oneline.ch\/en\/?post_type=services&p=1856"},"modified":"2025-08-25T12:36:10","modified_gmt":"2025-08-25T12:36:10","slug":"cost-per-click","status":"publish","type":"services","link":"https:\/\/oneline.ch\/en\/services\/google-ads\/cost-per-click\/","title":{"rendered":"Cost per Click"},"content":{"rendered":"\r\n
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Cost per Click (CPC)<\/h1>\r\n

ANALYSING THE SUCCESS OF A CAMPAIGN WITH THE CPC<\/h2>\r\n
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The cost per click (CPC) is a KPI in online advertising that describes how much an advertiser has to pay for each click on his ad. This value depends on many factors, such as the intensity of competition in the industry, the search volume of the keywords and the targeting. A high CPC can lead to higher costs per click and thus affect the profitability of an advertising campaign. By optimising the ads and keywords as well as through targeted targeting, the CPC can be lowered without affecting the quality of the traffic.<\/p>\n <\/div>\r\n \t <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n