{"id":5852,"date":"2025-09-18T09:00:00","date_gmt":"2025-09-18T09:00:00","guid":{"rendered":"https:\/\/oneline.ch\/en\/?p=5852"},"modified":"2025-10-15T14:06:10","modified_gmt":"2025-10-15T14:06:10","slug":"scratch-card-campaign-customer-retention-increase-sales","status":"publish","type":"post","link":"https:\/\/oneline.ch\/en\/scratch-card-campaign-customer-retention-increase-sales\/","title":{"rendered":"Scratch card campaign \u2013 Increased customer loyalty and sales in brick-and-mortar retail"},"content":{"rendered":"\n<p>Anyone who works in brick-and-mortar retail knows that it&#8217;s often the little things that make all the difference. A friendly chat at the checkout, a special promotion \u2013 or even a scratch card handed over at the till. A scratch card campaign brings precisely this moment of <strong>surprise and joy to the shopping experience<\/strong>. It ensures that customers not only go home with their goods, but also with the prospect of a win. And that increases their loyalty to your store at the same time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-scratch-card-campaign\">What is a scratch card campaign?<\/h2>\n\n\n\n<p>A scratch card campaign is a measure whereby customers receive a personalized scratch card when shopping in your brick-and-mortar store. Hidden <strong>beneath the scratch-off surface is an individual code that can either be redeemed directly<\/strong> in the store or registered online. This gives the customer the chance to win attractive instant prizes or grand prizes\u2014and you receive valuable customer data at the same time.<\/p>\n\n\n\n<p>What makes it special: A <strong>well-designed<\/strong> scratch card campaign goes far beyond pure entertainment. It is a strategic tool that combines customer experience, brand loyalty, and data collection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-advantages-for-brick-and-mortar-stores\">What are the advantages for brick-and-mortar stores?<\/h2>\n\n\n\n<p>A scratch card campaign offers a whole host of advantages:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-immediate-customer-motivation\">Immediate customer motivation<\/h2>\n\n\n\n<p>Customers love to win. Even small instant prizes increase the joy of shopping. With a scratch card campaign, you can link purchases in your store with a <strong>positive experience that encourages repeat visits.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-increase-in-customer-traffic\">Increase in customer traffic<\/h2>\n\n\n\n<p>Limited-time promotions create an incentive to visit the shop during a specific period. This not only increases visitor numbers, but can also increase <strong>the average shopping cart value<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gain-valuable-customer-data\">Gain valuable customer data<\/h2>\n\n\n\n<p>Each redeemed scratch card provides information ranging from <strong>contact details to shopping preferences<\/strong>. This data forms the basis for targeted marketing measures and a personalized customer approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-local-marketing-with-high-relevance\">Local marketing with high relevance<\/h2>\n\n\n\n<p>In brick-and-mortar retail, proximity is key. A scratch card campaign allows you to communicate offers and promotions specific to a particular location without significant wastage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-by-step-how-a-successful-scratch-card-campaign-works\">Step by step: How a successful scratch card campaign works<\/h2>\n\n\n\n<p><strong>Step 1: Designing the tickets<br><\/strong>The scratch cards are individually designed to match your shop or brand. This makes them visually memorable and strengthens your corporate identity.<\/p>\n\n\n\n<p><strong>Step 2: Individual codes<br><\/strong>Each ticket receives a unique code that is assigned to a specific location or campaign. This allows you to evaluate later where most tickets were redeemed.<\/p>\n\n\n\n<p><strong>Step 3: Redemption &amp; data collection<br><\/strong>Customers scratch off the code and redeem it online or directly in the store. In doing so, they leave their contact details. These form the basis for future marketing campaigns.<\/p>\n\n\n\n<p><strong>Step 4: Profit distribution<br><\/strong>Whether it&#8217;s an instant prize, discount coupon, or grand prize, the incentive should be attractive enough to achieve a high redemption rate.<\/p>\n\n\n\n<p><strong>Step 5: Evaluation &amp; Optimization<br><\/strong>Use the collected data to analyze which locations or customer groups responded particularly well to the campaign. Optimize your next campaign accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-scratch-cards-are-so-effective-in-brick-and-mortar-stores\">Why scratch cards are so effective in brick-and-mortar stores<\/h2>\n\n\n\n<p>Unlike digital sweepstakes, scratch cards take place <strong>where the impulse to buy arises<\/strong>: directly in the store. Customers take something physical home with them that reminds them of their purchase &#8211; and they often come back for more chances to win.<\/p>\n\n\n\n<p>In addition, a scratch card campaign can be perfectly combined with other marketing activities, such as geo-based targeting, social media posts, or seasonal promotions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-maximum-impact\">Best practices for maximum impact<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose attractive prizes<\/strong>: A successful mix of smaller instant prizes and a grand prize creates excitement and motivation.<\/li>\n\n\n\n<li><strong>Simple participation process:<\/strong> The process from \u201cscratching off the code\u201d to \u201cclaiming the prize\u201d should be as short and straightforward as possible.<\/li>\n\n\n\n<li><strong>Limit campaign duration:<\/strong> A time limit increases urgency and ensures faster responses.<\/li>\n\n\n\n<li><strong>Follow-up marketing:<\/strong> Use the contact details you have collected for personalized offers, newsletters, or invitations to events.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-synergies-to-achieve-more-together\">Leveraging synergies to achieve more together<\/h2>\n\n\n\n<p>A scratch card campaign does not have to be designed for a single store. You can also <strong>join forces with other brick-and-mortar retailers <\/strong>that have similar target groups or locations. These collaborations allow you to expand your reach, share advertising costs, and benefit from mutual customer data &#8211; while complying with all data protection guidelines, of course.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-loyalty-and-increased-sales-in-one\">Customer loyalty and increased sales in one<\/h2>\n\n\n\n<p>The goal of any in-store sales promotion is to generate more revenue while building strong customer loyalty. A scratch card campaign fulfills both criteria: it provides<strong> short-term<\/strong> incentives to buy and delivers valuable <strong>long-term<\/strong> information for your marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anyone who works in brick-and-mortar retail knows that it&#8217;s often the little things that make all the difference. A friendly chat at the checkout, a special promotion \u2013 or even a scratch card handed over at the till. A scratch&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"show_modification_date":"0","footnotes":""},"categories":[36,4],"tags":[],"class_list":["post-5852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oneline","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scratch card campaign \u2013 retain customers &amp; increase sales<\/title>\n<meta name=\"description\" content=\"Scratch card campaign \u2013 Increased customer loyalty and sales in brick-and-mortar retail - ONELINE EN\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oneline.ch\/en\/scratch-card-campaign-customer-retention-increase-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scratch card campaign \u2013 retain customers &amp; increase sales\" \/>\n<meta property=\"og:description\" content=\"Scratch card campaign \u2013 Increased customer loyalty and sales in brick-and-mortar retail - ONELINE EN\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oneline.ch\/en\/scratch-card-campaign-customer-retention-increase-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"ONELINE EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-18T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T14:06:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/oneline-blog-title-2093\u00d7627px-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2093\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Egzon Cekaj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Egzon Cekaj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oneline.ch\/en\/scratch-card-campaign-customer-retention-increase-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oneline.ch\/en\/scratch-card-campaign-customer-retention-increase-sales\/\"},\"author\":{\"name\":\"Egzon Cekaj\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/8d9fb46b7daca95a183143429d29dc52\"},\"headline\":\"Scratch card campaign \u2013 Increased customer loyalty and sales in brick-and-mortar retail\",\"datePublished\":\"2025-09-18T09:00:00+00:00\",\"dateModified\":\"2025-10-15T14:06:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oneline.ch\/en\/scratch-card-campaign-customer-retention-increase-sales\/\"},\"wordCount\":750,\"publisher\":{\"@id\":\"https:\/\/oneline.ch\/en\/#organization\"},\"articleSection\":[\"ONELINE\",\"Online Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oneline.ch\/en\/scratch-card-campaign-customer-retention-increase-sales\/\",\"url\":\"https:\/\/oneline.ch\/en\/scratch-card-campaign-customer-retention-increase-sales\/\",\"name\":\"Scratch card campaign \u2013 retain customers & increase sales\",\"isPartOf\":{\"@id\":\"https:\/\/oneline.ch\/en\/#website\"},\"datePublished\":\"2025-09-18T09:00:00+00:00\",\"dateModified\":\"2025-10-15T14:06:10+00:00\",\"description\":\"Scratch card campaign \u2013 Increased customer loyalty and sales in brick-and-mortar retail - ONELINE EN\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oneline.ch\/en\/scratch-card-campaign-customer-retention-increase-sales\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oneline.ch\/en\/#website\",\"url\":\"https:\/\/oneline.ch\/en\/\",\"name\":\"ONELINE EN\",\"description\":\"Wir sind ONELINE, die Agentur f\u00fcr kreatives und zukunftsorientiertes Online Marketing in der Schweiz. 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