{"id":3319,"date":"2023-08-11T09:09:03","date_gmt":"2023-08-11T09:09:03","guid":{"rendered":"https:\/\/oneline.ch\/en\/?p=3319"},"modified":"2024-02-23T12:41:05","modified_gmt":"2024-02-23T12:41:05","slug":"switzerland-social-media-2023","status":"publish","type":"post","link":"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/","title":{"rendered":"How will Switzerland use social media in 2023?"},"content":{"rendered":"\n

5 interesting facts about social media in Switzerland<\/strong><\/h2>\n\n\n\n

The first statistics on the use of social networks in Switzerland are already available for the year 2023. What is interesting is that while the total number of users is increasing, their distribution is changing.<\/strong><\/p>\n\n\n\n

The following figures from Statista show which platforms are among the channels of tomorrow and which are gradually losing importance. In addition, the statistics provide an exciting insight into how Swiss people use the networks.<\/p>\n\n\n

\n
\"SocialMedia<\/figure><\/div>\n\n\n

1. A total of 7.29 million people in Switzerland are active on social media<\/h3>\n\n\n\n

According to the evaluation of the Statista Research Department, 7.29 million people in Switzerland use social networks in the current year. Converted to the number of the population, this results in a share of around 83 % – and the trend is rising.<\/p>\n\n\n\n

Not only the young generation is represented on the interactive platforms.<\/strong> In addition to the 18 to 24 age group, Swiss men and women between the ages of 25 and 34 make up the largest share of social media users.<\/p>\n\n\n\n

A special feature with regard to the age of the users is the preferred platform. Younger people are predominantly represented on Instagram, while older users aged 35 and over prefer Facebook.<\/p>\n\n\n\n

2. LinkedIn is the most used network with 3.9 million users<\/h3>\n\n\n
\n
\"LinkedIn<\/figure><\/div>\n\n\n

Although TikTok and Instagram dominate general awareness, in reality, LinkedIn<\/a> records the highest number of users in Switzerland. This is a particularly valuable finding for B2B companies. Around 3.9 million Swiss people are active on LinkedIn.<\/a><\/p>\n\n\n\n

The share of users with a high level of education is higher on the business network than on Instagram and Facebook.<\/strong> This makes the platform an interesting marketing channel for companies that want to reach this affluent target group.<\/p>\n\n\n\n

3. 62 % of the Swiss use social media daily<\/h3>\n\n\n\n

For marketing purposes, the most valuable users are those who are regularly active on the platform. In Switzerland, this proportion is high. According to Statista, around 62 % of social media users say they are on the networks every day.<\/p>\n\n\n\n

A detailed data analysis shows on which days and at what time your target group is most active. <\/strong>It helps companies to efficiently plan the posts in the social media accounts. As a specialised online marketing agency from Switzerland, ONE<\/strong>LINE<\/a> can provide valuable support here.<\/p>\n\n\n\n

4. 52 % of users use mobile apps for Instagram and Co.<\/h3>\n\n\n\n

At 52 %, more than half of social media users in Switzerland use mobile devices to be active on the platforms.<\/p>\n\n\n\n

The web presence of the networks plays a subordinate role. For mobile use<\/a>, users prefer to resort to the apps of Facebook, Instagram and Co.<\/strong><\/p>\n\n\n\n

5. With Gen Z, TikTok records the greatest growth<\/h3>\n\n\n\n

Those who want to reach a younger target group should focus their marketing strategy on TikTok. Around 2.06 million Swiss people are represented on the platform.<\/p>\n\n\n\n

Users between the ages of 15 and 24 make up the largest share of TikTok users.<\/strong> This age group, also known as Gen Z, is also making greater use of the Snapchat chat network (2.25 million users in 2023).<\/p>\n\n\n\n

Important: The communication platform Discord, which is popular with Gen Z<\/a>, and the streaming platform Twitch are not included in Statista’s evaluations. In order to reach a young target group, they should nevertheless be considered in the social media strategy.<\/p>\n\n\n\n

What do the latest statistics mean for online marketing?<\/strong><\/h2>\n\n\n\n

A look at the current user figures makes it clear that the number of users in social networks will continue to increase in 2023. The variety of different target groups in the social networks is particularly interesting for companies.<\/strong><\/p>\n\n\n\n

A presence on Facebook, Instagram and Co. is worthwhile for all providers – regardless of size and industry.<\/p>\n\n\n\n

In 2023 and beyond, social media<\/a> is thus an important pillar for the digital marketing strategy.<\/strong> As interactive channels, the networks offer valuable starting points for increasing brand awareness, customer acquisition and customer loyalty in the long term. Accordingly, it is important to integrate social media into the marketing concept at an early stage.<\/p>\n","protected":false},"excerpt":{"rendered":"

Liking, sharing, commenting – for many Swiss people, social networks are an integral part of everyday life. What is a pleasant pastime for users serves companies as a valuable marketing channel.<\/p>\n

Current statistics on the use of social media underline the great importance of the networks in the private and professional spheres. This article summarises five exciting figures and explains what they mean for online marketing in 2023.<\/p>\n","protected":false},"author":4,"featured_media":3317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"show_modification_date":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-3319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"\nHow will Switzerland use social media in 2023? | ONELINE<\/title>\n<meta name=\"description\" content=\"Discover how Switzerland will harness the power of social media in 2023. Find out which trends & platforms dominate in Switzerland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How will Switzerland use social media in 2023? | ONELINE\" \/>\n<meta property=\"og:description\" content=\"Discover how Switzerland will harness the power of social media in 2023. Find out which trends & platforms dominate in Switzerland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"ONELINE EN\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-11T09:09:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-23T12:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/ONELINE-Blogbeitraege-Header-2093-\u00d7-627-px-Wie-nutzt-die-Schweiz-Social-Media-im-Jahr-2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2093\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Egzon Cekaj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Egzon Cekaj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/\"},\"author\":{\"name\":\"Egzon Cekaj\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/8d9fb46b7daca95a183143429d29dc52\"},\"headline\":\"How will Switzerland use social media in 2023?\",\"datePublished\":\"2023-08-11T09:09:03+00:00\",\"dateModified\":\"2024-02-23T12:41:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/\"},\"wordCount\":655,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oneline.ch\/en\/#organization\"},\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/\",\"url\":\"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/\",\"name\":\"How will Switzerland use social media in 2023? | ONELINE\",\"isPartOf\":{\"@id\":\"https:\/\/oneline.ch\/en\/#website\"},\"datePublished\":\"2023-08-11T09:09:03+00:00\",\"dateModified\":\"2024-02-23T12:41:05+00:00\",\"description\":\"Discover how Switzerland will harness the power of social media in 2023. Find out which trends & platforms dominate in Switzerland.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oneline.ch\/en\/#website\",\"url\":\"https:\/\/oneline.ch\/en\/\",\"name\":\"ONELINE EN\",\"description\":\"Wir sind ONELINE, die Agentur f\u00fcr kreatives und zukunftsorientiertes Online Marketing in der Schweiz. Lokal ans\u00e4ssig, global vernetzt.\",\"publisher\":{\"@id\":\"https:\/\/oneline.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oneline.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oneline.ch\/en\/#organization\",\"name\":\"ONELINE EN\",\"url\":\"https:\/\/oneline.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg\",\"contentUrl\":\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg\",\"caption\":\"ONELINE EN\"},\"image\":{\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/8d9fb46b7daca95a183143429d29dc52\",\"name\":\"Egzon Cekaj\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d06f425a49f998cf34679ea133b64c5a94a8e761641d8ece6206cfc9b30f888?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d06f425a49f998cf34679ea133b64c5a94a8e761641d8ece6206cfc9b30f888?s=96&d=mm&r=g\",\"caption\":\"Egzon Cekaj\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How will Switzerland use social media in 2023? | ONELINE","description":"Discover how Switzerland will harness the power of social media in 2023. Find out which trends & platforms dominate in Switzerland.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/","og_locale":"en_US","og_type":"article","og_title":"How will Switzerland use social media in 2023? | ONELINE","og_description":"Discover how Switzerland will harness the power of social media in 2023. Find out which trends & platforms dominate in Switzerland.","og_url":"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/","og_site_name":"ONELINE EN","article_published_time":"2023-08-11T09:09:03+00:00","article_modified_time":"2024-02-23T12:41:05+00:00","og_image":[{"width":2093,"height":627,"url":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/ONELINE-Blogbeitraege-Header-2093-\u00d7-627-px-Wie-nutzt-die-Schweiz-Social-Media-im-Jahr-2023.png","type":"image\/png"}],"author":"Egzon Cekaj","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Egzon Cekaj","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/#article","isPartOf":{"@id":"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/"},"author":{"name":"Egzon Cekaj","@id":"https:\/\/oneline.ch\/en\/#\/schema\/person\/8d9fb46b7daca95a183143429d29dc52"},"headline":"How will Switzerland use social media in 2023?","datePublished":"2023-08-11T09:09:03+00:00","dateModified":"2024-02-23T12:41:05+00:00","mainEntityOfPage":{"@id":"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/"},"wordCount":655,"commentCount":0,"publisher":{"@id":"https:\/\/oneline.ch\/en\/#organization"},"articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/","url":"https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/","name":"How will Switzerland use social media in 2023? | ONELINE","isPartOf":{"@id":"https:\/\/oneline.ch\/en\/#website"},"datePublished":"2023-08-11T09:09:03+00:00","dateModified":"2024-02-23T12:41:05+00:00","description":"Discover how Switzerland will harness the power of social media in 2023. Find out which trends & platforms dominate in Switzerland.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oneline.ch\/en\/switzerland-social-media-2023\/"]}]},{"@type":"WebSite","@id":"https:\/\/oneline.ch\/en\/#website","url":"https:\/\/oneline.ch\/en\/","name":"ONELINE EN","description":"Wir sind ONELINE, die Agentur f\u00fcr kreatives und zukunftsorientiertes Online Marketing in der Schweiz. Lokal ans\u00e4ssig, global vernetzt.","publisher":{"@id":"https:\/\/oneline.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oneline.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oneline.ch\/en\/#organization","name":"ONELINE EN","url":"https:\/\/oneline.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg","contentUrl":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg","caption":"ONELINE EN"},"image":{"@id":"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/oneline.ch\/en\/#\/schema\/person\/8d9fb46b7daca95a183143429d29dc52","name":"Egzon Cekaj","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oneline.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1d06f425a49f998cf34679ea133b64c5a94a8e761641d8ece6206cfc9b30f888?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d06f425a49f998cf34679ea133b64c5a94a8e761641d8ece6206cfc9b30f888?s=96&d=mm&r=g","caption":"Egzon Cekaj"}}]}},"_links":{"self":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts\/3319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/comments?post=3319"}],"version-history":[{"count":8,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts\/3319\/revisions"}],"predecessor-version":[{"id":4190,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts\/3319\/revisions\/4190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/media\/3317"}],"wp:attachment":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/media?parent=3319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/categories?post=3319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/tags?post=3319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}