{"id":3075,"date":"2023-06-01T11:11:00","date_gmt":"2023-06-01T11:11:00","guid":{"rendered":"https:\/\/oneline.ch\/en\/?p=3075"},"modified":"2023-05-31T13:13:14","modified_gmt":"2023-05-31T13:13:14","slug":"newsletter-marketing-agency-instruction-tips","status":"publish","type":"post","link":"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/","title":{"rendered":"Newsletter Marketing \u2013 Instruction & Tips"},"content":{"rendered":"\n

How does newsletter analysis work?<\/strong><\/h2>\n\n\n\n

No newsletter is perfect from the start. <\/strong>The target persons of the e-mails are people whose motives, interests and behaviors are not 100% fathomable. However, if you continuously evaluate and adjust the campaign with the help of a newsletter marketing agency, you will come a lot closer to this desired value.<\/p>\n\n\n\n

Meaningful metrics in email marketing include:<\/p>\n\n\n\n

\"Newsletter<\/figure>\n\n\n\n

Important:<\/em> Isolating a single measuring point can give a distorted picture.<\/strong> For a reliable evaluation, it is important to consider the key figures over time.<\/p>\n\n\n\n

Newsletter optimization made easy:<\/strong> Refining mailings is child’s play with the right partner at your side. ONE<\/strong>LINE<\/a> knows the factors that make for effective marketing campaigns. As an experienced newsletter marketing agency<\/a>, it evaluates the success of the campaign to date – and makes noticeable improvements.<\/p>\n\n\n\n

Key performance indicators simply explained<\/strong><\/h2>\n\n\n\n

Bounce rate, click rate – when analyzing newsletter success<\/a>, familiar terms from online marketing come up. In addition, there are new key figures such as the opening rate and the unsubscribe rate.<\/p>\n\n\n\n

Bouncerate<\/h3>\n\n\n\n

This key figure indicates how many of the mailings sent could not be delivered. A maximum bounce rate of 2% is acceptable<\/strong>. There are various reasons for non-delivery. Often, typing errors during registration or outdated addresses are the cause.<\/p>\n\n\n\n

<\/p>\n\n\n\n

A high bounce rate lowers the reputation of the sender, so mailings end up in the spam folder more often. One preventive measure is to continuously check that the mail list is up to date.<\/p>\n\n\n\n

Opening rate<\/h3>\n\n\n\n

The open rate answers the question of whether the subject line and\/or the newsletter topic appeals to the recipients.<\/p>\n\n\n\n

An opening rate of 20 – 25% is considered realistic, with a distinction between unique and total openings. <\/strong>The former does not include double opens. To interpret this metric correctly, a look at the newsletter software’s evaluation criteria is helpful.<\/p>\n\n\n\n

Important to know: The open rate is only an approximation. The information relevant to measurement is often in images. Some mail clients block media content, so opening the email does not count.<\/p>\n\n\n\n

Click-through rate<\/h3>\n\n\n\n

Once subscribers open the email, the first step is done. The click-through rate indicates how many of these people additionally use the link in the email.<\/p>\n\n\n\n

A high click-through rate indicates a successful design and an interesting newsletter topic.<\/strong> Optimization of weakening campaigns is quickly reflected in an increasing click-through rate.<\/p>\n\n\n\n

Unsubscribe rate<\/h3>\n\n\n\n

In newsletter design, it is mandatory under the Data Protection Act<\/a> to include an unsubscribe button. This should allow subscribers to remove themselves from the mailing list at any time. The unsubscribe rate expresses how many people have done this in the course of previous campaigns.<\/p>\n\n\n\n

A high unsubscribe rate is no reason to panic.<\/strong> The interests, expectations, and circumstances of target customers are variable. Temporary fluctuations in the number of subscribers are normal.<\/p>\n\n\n\n

A good starting point for newsletter optimization is to ask subscribers for feedback when they unsubscribe. Did the mailings come too frequently? Were the topics uninteresting? These are all valuable insights that should be incorporated into future campaigns.<\/p>\n\n\n\n

Tip:<\/em><\/strong> Knowing the meaning of the key figures from newsletter marketing is not enough. It is just as important to interpret them correctly. Not easy at all, because depending on the software, other data points flow into the evaluation. Support is provided by a specialized newsletter marketing agency like ONE<\/strong>LINE.<\/a><\/p>\n\n\n\n

Optimizing mailings in 5 steps<\/strong><\/h2>\n\n\n\n

Newsletter Marketing Agency Guide<\/h3>\n\n\n\n

Evaluating the success of previous newsletters is the first step. The overriding goal is to improve the key figures. The following 5-step plan illustrates how the optimization process works.<\/p>\n\n\n\n

We would like to illustrate our tips with the help of the Sola Switzerland AG<\/strong> newsletter which they sent out in cooperation with us.<\/p>\n\n\n\n

1. revise subject line<\/h4>\n\n\n\n

Whether the subscriber opens the email depends heavily on the subject line. It is the first eye-catcher and should arouse interest. At the same time, it must not sound too sensational, otherwise, it could be mistakenly classified as spam. Revising the subject line often shows the greatest optimization success in practice. <\/strong>An improvement can significantly increase the opening rate.<\/p>\n\n\n

\n
\"Sola<\/figure><\/div>\n\n
\n
\"Sola<\/figure><\/div>\n\n\n

2. Customize text, writing style, and CTA<\/h4>\n\n\n\n

Too long texts, inappropriate wording, and an unspecific call to action – are common mistakes in the design of mailings. The content should convey the basic marketing message without giving too much away.<\/strong><\/p>\n\n\n\n

With this form of virtual customer contact, a casual writing style is permitted. However, if it contrasts too much with the corporate philosophy, subscribers will find the content inauthentic.<\/p>\n\n\n\n

Where does the link in the mail lead to and what action should the target customer take there? For content optimization, it can also be useful to adjust the call-to-action (CTA).<\/em><\/p>\n\n\n\n

3. Make structure and design more appealing<\/h4>\n\n\n\n

Many people only skim the newsletter content. A balanced text-to-image ratio increases the likelihood that the recipient will read through the email in its entirety. The well thought-out structure has a more appealing effect on the human eye.<\/p>\n\n\n\n

It may be useful to place the most important links and information in the top third from now on.<\/strong> The color design of the electronic sales letter should match the corporate identity.<\/p>\n\n\n\n

4. Customize frequency and timing of shipping<\/h4>\n\n\n\n

Powerful email services can evaluate at what time of day subscribers are most active. This knowledge should be incorporated into the refinement of the newsletter campaign in order to increase the opening rate. <\/strong>If a high unsubscribe rate hinders success, this may be due to the intervals between individual mailings being too short or too long.<\/p>\n\n\n\n

5. Run A\/B tests<\/h4>\n\n\n\n

An A\/B test is designed to illustrate how customers respond to different marketing messages. <\/strong>A part of the recipient list receives different newsletter versions. By subsequently looking at the KPIs, it is clear which optimization measures achieve the greatest newsletter success.<\/p>\n\n\n\n

Often underestimated and yet one of the most important marketing tools<\/strong><\/h2>\n\n\n\n

Newsletters offer the opportunity to stay in the field of vision of existing clientele. At the same time, they pave the way to new prospects. Provided they are professionally designed, mailings have a positive impact on marketing objectives.<\/strong> This ranges from increasing sales figures to more website visitors – depending on which aspect is the focus of the campaign.<\/p>\n\n\n\n

A newsletter marketing agency like ONELINE<\/a> helps with the fine-tuning.<\/strong> It evaluates the success of previous campaigns. Ongoing adjustments in terms of content, design and timing ensure that future mailings are even better tailored to subscribers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Admittedly, website operators, marketers and web agencies are currently focusing on social media. A classic means of addressing customers digitally is taking a back seat: newsletter marketing.<\/p>\n

However, a look at the high advertising effectiveness, the wealth of information and the possibilities of the method shows – newsletters have earned a permanent place in the marketing mix.<\/strong><\/p>\n

For the best possible results, a thorough analysis of success and continuous optimization of the mailings are important. This article provides guidance and valuable tips.<\/p>\n","protected":false},"author":4,"featured_media":3074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"show_modification_date":"","footnotes":""},"categories":[17],"tags":[35,38,39,20,21,22,23,32,34],"class_list":["post-3075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-digital-marketing-agency","tag-webdesign","tag-web-development","tag-online-marketing-schweiz","tag-online-marketing","tag-digital-marketing","tag-wordpress-agentur","tag-wordpress","tag-online-marketing-agency"],"acf":[],"yoast_head":"\nNewsletter Marketing \u2013 Instruction & Tips | ONELINE<\/title>\n<meta name=\"description\" content=\"Learn everything about newsletter marketing in our guide. Discover tips and strategies to optimize newsletter campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Marketing \u2013 Instruction & Tips | ONELINE\" \/>\n<meta property=\"og:description\" content=\"Learn everything about newsletter marketing in our guide. Discover tips and strategies to optimize newsletter campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"ONELINE EN\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-01T11:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T13:13:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/ONELINE-Blogbeitraege-Header-2093-\u00d7-627-px-Newsletter-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2093\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Egzon Cekaj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Egzon Cekaj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/\"},\"author\":{\"name\":\"Egzon Cekaj\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/8d9fb46b7daca95a183143429d29dc52\"},\"headline\":\"Newsletter Marketing \u2013 Instruction & Tips\",\"datePublished\":\"2023-06-01T11:11:00+00:00\",\"dateModified\":\"2023-05-31T13:13:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/\"},\"wordCount\":1071,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oneline.ch\/en\/#organization\"},\"keywords\":[\"digital marketing agency\",\"Webdesign\",\"Web Development\",\"Online Marketing Schweiz\",\"Online Marketing\",\"Digital Marketing\",\"Wordpress Agentur\",\"wordpress\",\"online marketing agency\"],\"articleSection\":[\"Newsletter & E-Mail Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/\",\"url\":\"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/\",\"name\":\"Newsletter Marketing \u2013 Instruction & Tips | ONELINE\",\"isPartOf\":{\"@id\":\"https:\/\/oneline.ch\/en\/#website\"},\"datePublished\":\"2023-06-01T11:11:00+00:00\",\"dateModified\":\"2023-05-31T13:13:14+00:00\",\"description\":\"Learn everything about newsletter marketing in our guide. Discover tips and strategies to optimize newsletter campaigns.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oneline.ch\/en\/#website\",\"url\":\"https:\/\/oneline.ch\/en\/\",\"name\":\"ONELINE EN\",\"description\":\"Wir sind ONELINE, die Agentur f\u00fcr kreatives und zukunftsorientiertes Online Marketing in der Schweiz. Lokal ans\u00e4ssig, global vernetzt.\",\"publisher\":{\"@id\":\"https:\/\/oneline.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oneline.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oneline.ch\/en\/#organization\",\"name\":\"ONELINE EN\",\"url\":\"https:\/\/oneline.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg\",\"contentUrl\":\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg\",\"caption\":\"ONELINE EN\"},\"image\":{\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/8d9fb46b7daca95a183143429d29dc52\",\"name\":\"Egzon Cekaj\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d06f425a49f998cf34679ea133b64c5a94a8e761641d8ece6206cfc9b30f888?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d06f425a49f998cf34679ea133b64c5a94a8e761641d8ece6206cfc9b30f888?s=96&d=mm&r=g\",\"caption\":\"Egzon Cekaj\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Newsletter Marketing \u2013 Instruction & Tips | ONELINE","description":"Learn everything about newsletter marketing in our guide. Discover tips and strategies to optimize newsletter campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/","og_locale":"en_US","og_type":"article","og_title":"Newsletter Marketing \u2013 Instruction & Tips | ONELINE","og_description":"Learn everything about newsletter marketing in our guide. Discover tips and strategies to optimize newsletter campaigns.","og_url":"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/","og_site_name":"ONELINE EN","article_published_time":"2023-06-01T11:11:00+00:00","article_modified_time":"2023-05-31T13:13:14+00:00","og_image":[{"width":2093,"height":627,"url":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/ONELINE-Blogbeitraege-Header-2093-\u00d7-627-px-Newsletter-Marketing.jpg","type":"image\/jpeg"}],"author":"Egzon Cekaj","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Egzon Cekaj","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/#article","isPartOf":{"@id":"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/"},"author":{"name":"Egzon Cekaj","@id":"https:\/\/oneline.ch\/en\/#\/schema\/person\/8d9fb46b7daca95a183143429d29dc52"},"headline":"Newsletter Marketing \u2013 Instruction & Tips","datePublished":"2023-06-01T11:11:00+00:00","dateModified":"2023-05-31T13:13:14+00:00","mainEntityOfPage":{"@id":"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/"},"wordCount":1071,"commentCount":0,"publisher":{"@id":"https:\/\/oneline.ch\/en\/#organization"},"keywords":["digital marketing agency","Webdesign","Web Development","Online Marketing Schweiz","Online Marketing","Digital Marketing","Wordpress Agentur","wordpress","online marketing agency"],"articleSection":["Newsletter & E-Mail Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/","url":"https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/","name":"Newsletter Marketing \u2013 Instruction & Tips | ONELINE","isPartOf":{"@id":"https:\/\/oneline.ch\/en\/#website"},"datePublished":"2023-06-01T11:11:00+00:00","dateModified":"2023-05-31T13:13:14+00:00","description":"Learn everything about newsletter marketing in our guide. Discover tips and strategies to optimize newsletter campaigns.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oneline.ch\/en\/newsletter-marketing-agency-instruction-tips\/"]}]},{"@type":"WebSite","@id":"https:\/\/oneline.ch\/en\/#website","url":"https:\/\/oneline.ch\/en\/","name":"ONELINE EN","description":"Wir sind ONELINE, die Agentur f\u00fcr kreatives und zukunftsorientiertes Online Marketing in der Schweiz. Lokal ans\u00e4ssig, global vernetzt.","publisher":{"@id":"https:\/\/oneline.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oneline.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oneline.ch\/en\/#organization","name":"ONELINE EN","url":"https:\/\/oneline.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg","contentUrl":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg","caption":"ONELINE EN"},"image":{"@id":"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/oneline.ch\/en\/#\/schema\/person\/8d9fb46b7daca95a183143429d29dc52","name":"Egzon Cekaj","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oneline.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1d06f425a49f998cf34679ea133b64c5a94a8e761641d8ece6206cfc9b30f888?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d06f425a49f998cf34679ea133b64c5a94a8e761641d8ece6206cfc9b30f888?s=96&d=mm&r=g","caption":"Egzon Cekaj"}}]}},"_links":{"self":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts\/3075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/comments?post=3075"}],"version-history":[{"count":8,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts\/3075\/revisions"}],"predecessor-version":[{"id":3085,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts\/3075\/revisions\/3085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/media\/3074"}],"wp:attachment":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/media?parent=3075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/categories?post=3075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/tags?post=3075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}