{"id":2856,"date":"2023-04-12T10:10:00","date_gmt":"2023-04-12T10:10:00","guid":{"rendered":"https:\/\/oneline.ch\/en\/?p=2856"},"modified":"2024-02-09T09:18:15","modified_gmt":"2024-02-09T09:18:15","slug":"the-little-1x1-of-google-ads","status":"publish","type":"post","link":"https:\/\/oneline.ch\/en\/the-little-1x1-of-google-ads\/","title":{"rendered":"The little 1&#215;1 of Google Ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-ads\"><strong>What is Google Ads?<\/strong><\/h2>\n\n\n\n<p><strong>Google Ads is the umbrella term for the advertising system of the search engine of the same name.<\/strong> Advertisers can place paid ads via the service. The platform belongs to the pay-per-click (PPC) model, which in turn is classified as performance marketing.<\/p>\n\n\n\n<p>The system is suitable for these goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expand traffic to one&#8217;s website.<\/li>\n\n\n\n<li>Increase the efficiency of <a href=\"https:\/\/oneline.ch\/en\/services\/lead-generation\/\">lead generation.<\/a><\/li>\n\n\n\n<li>Expand market share in the target group.<\/li>\n\n\n\n<li>Increase the frequency of customer phone inquiries.<\/li>\n\n\n\n<li>Attract more visitors to the brick-and-mortar store.<\/li>\n<\/ul>\n\n\n\n<p>The special feature of Google&#8217;s advertising system is that the ads are played out specifically to people with an existing interest. <strong>This so-called matching is done by matching keywords between the user&#8217;s search intention and the content of the ad. For this, the advertiser must have previously launched a corresponding campaign.<\/strong><\/p>\n\n\n\n<p><em>Tip:<\/em> An experienced digital marketing agency like <a href=\"https:\/\/oneline.ch\/en\/\"><strong>ONE<\/strong>LINE<\/a> can help with the conception, implementation, and control of the campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advertisers-should-know-these-google-specific-terms\"><strong>Advertisers should know these Google-specific terms<\/strong><\/h2>\n\n\n\n<p>The way the ad platform works follows a simple principle. For a better understanding, it is nevertheless important to familiarize yourself with the following terms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-display-network\">Display network<\/h3>\n\n\n\n<p><strong>In addition to the search results page, there are other virtual places where Google can play paid ads.<\/strong> This collection of web pages is also known as the display network. Text-based ads, as well as visual ads, can be found there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bid\">Bid<\/h3>\n\n\n\n<p><a href=\"https:\/\/oneline.ch\/en\/services\/google-ads\/\">Google Ads<\/a> allocates advertising space via its auction system. <strong>Advertisers can specify how much they want to spend as a maximum.<\/strong> The three possible billing options are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost-per-click: <a href=\"https:\/\/oneline.ch\/en\/blog\/cpa-and-cpc\/\">Cost-per-click (CPC)<\/a><\/li>\n\n\n\n<li>Cost per 1000 impressions: Cost-per-mille (CPM)<\/li>\n\n\n\n<li>Cost per interaction: Cost-per-engagement (CPE)<\/li>\n<\/ul>\n\n\n\n<p>In competitive advertising spaces, it can be expensive to compete with other advertisers. At the same time, the level of bidding affects ad rank.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ad-rank\">Ad rank<\/h3>\n\n\n\n<p>A highly visible placement affects the number of impressions and clicks. <strong>The ad rank tells in which position an ad is placed.<\/strong> For this purpose, the search engine multiplies the maximum bid for the ad space by the quality factor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quality-factor\">Quality factor<\/h3>\n\n\n\n<p>In addition to the bid amount, the quality factor influences the positioning of a paid ad. If you want to keep your bid low, you should optimize the criterion also known as Quality Score.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-7-most-important-basic-rules-for-google-ads\"><strong>The 7 most important basic rules for Google Ads<\/strong><\/h2>\n\n\n\n<p>After the terminology has been clarified, it is worth taking a look at the seven golden rules of a good Google Ads campaign. This prevents avoidable mistakes during planning and implementation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-everything-starts-with-a-clearly-defined-goal\">1. Everything starts with a clearly defined goal<\/h3>\n\n\n\n<p>Anyone who has been exposed to marketing knows the SMART principle. The goals should be <strong>s<\/strong>pecific, <strong>m<\/strong>easurable, <strong>a<\/strong>ttractive,<strong> r<\/strong>ealistic and <strong>t<\/strong>imed. This is essential for an authentic analysis of success, which is of great importance in performance marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-select-the-optimal-campaign-type\">2. Select the optimal campaign type<\/h3>\n\n\n\n<p>Google&#8217;s Ads system is designed to be versatile. During the ad creation process, the next step is to select the appropriate campaign type.<\/p>\n\n\n\n<p>Here is an overview:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search ads: they are displayed on the search results page above the organic results.<\/li>\n\n\n\n<li>Display ads: These are classic banners for thematically appropriate websites from the display network.<\/li>\n\n\n\n<li>Video ads: Six to fifteen-second advertising clips are used on YouTube.<\/li>\n\n\n\n<li>Shopping ads: These present a specific product with additional information such as price and name of the advertising store.<\/li>\n<\/ul>\n\n\n\n<p>App ads are a more recent campaign type. They appear on the display network and are used to encourage viewers to download the app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-it-doesn-t-work-without-the-right-keywords\">3. It doesn&#8217;t work without the right keywords<\/h3>\n\n\n\n<p>When Google displays which ad depends on the previously defined keywords. <strong>With keywords, the advertiser determines for which searches his ad should appear. <\/strong>How exactly the match should be is adjustable during the configuration of the campaign.<\/p>\n\n\n\n<p>Paid ads with unspecific keywords run into the void and eat up the marketing budget. As an online marketing agency, <a href=\"https:\/\/oneline.ch\/en\/\"><strong>ONE<\/strong>LINE<\/a> helps maximize the return on investment of Google Ads for partners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-tweak-the-title-and-description-of-the-ad\">4. Tweak the title and description of the ad<\/h3>\n\n\n\n<p>Quickly cobbled together a campaign and enjoy hundreds of new clicks? Unfortunately, it&#8217;s not quite that simple, even with Google. Instead, the headline and description text of the ad should be well thought out.<\/p>\n\n\n\n<p><strong>The better the content of the ad addresses the expectations and desires of the user, the more likely a click will be.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-use-ad-extensions-wisely\">5. Use ad extensions wisely<\/h3>\n\n\n\n<p>Advertisers have a choice of free extensions to personalize the ad.<\/p>\n\n\n\n<p>The variants at a glance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitelinks as additional links to specific subpages.<\/li>\n\n\n\n<li>Telephone number with visibly placed customer hotline in the ad<\/li>\n\n\n\n<li>Offer with reference to a temporary price reduction<\/li>\n\n\n\n<li>Location with display of address for stationary sales<\/li>\n\n\n\n<li>App with direct link to download in the app store<\/li>\n<\/ul>\n\n\n\n<p>Which extension makes sense for the planned advertising campaign depends on the individual goal of the online marketing measure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-an-appealing-landing-page-is-crucial-for-success\">6. An appealing landing page is crucial for success<\/h3>\n\n\n\n<p>Clicking on the ad does not end the interaction. <strong>The quality of the landing page determines whether the prospect turns into a real customer.<\/strong> On the page, he should be welcomed by the content that was promised to him by the ad text.<\/p>\n\n\n\n<p>Also important are intuitive navigation, short loading time and aesthetic appearance. If this is too much work for you, you can hire a web design agency to create the landing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-continuously-analyze-and-optimize-ads\">7. Continuously analyze and optimize ads<\/h3>\n\n\n\n<p>What would online marketing be without the helpful little tools for analyzing success? They also play a central role in paid advertisements.<\/p>\n\n\n\n<p><strong>The truth is: hardly any ad campaign runs smoothly from the start<\/strong>. At this point, it&#8217;s important to stay on the ball and repeatedly adjust the strategy based on the key figures. This way, the investment in the measure pays off promptly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-ads-for-more-success-in-online-marketing\"><strong>Google Ads for more success in online marketing<\/strong><\/h2>\n\n\n\n<p>The most used search engine in the world is one of the most attractive channels for paid advertisements. There are different types of campaigns to choose from, which <a href=\"https:\/\/www.google.com\/\">Google<\/a> can play out on numerous platforms. <strong>The best thing is that with the right approach, Google&#8217;s advertising system can also be used by providers with a tight budget.<\/strong><\/p>\n\n\n\n<p>The key is to tailor the ads precisely to the target group. In addition, the success of the campaign must be checked regularly in order to make optimizations if necessary. <strong>This is an ongoing process with many sub-steps, in which <a href=\"https:\/\/oneline.ch\/en\/\">ONELINE<\/a> can provide valuable support as a specialized online marketing agency.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investing in paid marketing campaigns is good. It&#8217;s even better to place them on the platform with the highest reach in the world. This refers to the Google Ads advertising system &#8211; the simplest and most effective way to place ads on the Internet.<\/p>\n<p>Display network, keywords, quality factor: before the campaign can start, there are a few things to consider. This article provides insight into the purpose, functionality, and special features of Google&#8217;s marketing platform.<\/p>\n","protected":false},"author":4,"featured_media":4122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"show_modification_date":"","footnotes":""},"categories":[42],"tags":[20,21,22,23,32,34,35,38,39],"class_list":["post-2856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-online-marketing-schweiz","tag-online-marketing","tag-digital-marketing","tag-wordpress-agentur","tag-wordpress","tag-online-marketing-agency","tag-digital-marketing-agency","tag-webdesign","tag-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The little 1x1 of Google Ads | ONELINE<\/title>\n<meta name=\"description\" content=\"Learn the basics of Google&#039;s advertising platform! Learn what successful ads are, keywords &amp; how to optimize your budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oneline.ch\/en\/the-little-1x1-of-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The little 1x1 of Google Ads | ONELINE\" \/>\n<meta property=\"og:description\" content=\"Learn the basics of Google&#039;s advertising platform! 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