{"id":2627,"date":"2023-03-01T10:10:00","date_gmt":"2023-03-01T10:10:00","guid":{"rendered":"https:\/\/oneline.ch\/en\/?p=2627"},"modified":"2024-05-22T08:15:09","modified_gmt":"2024-05-22T08:15:09","slug":"focus-keywords-secondary-keywords-insider-knowledge-agency","status":"publish","type":"post","link":"https:\/\/oneline.ch\/en\/focus-keywords-secondary-keywords-insider-knowledge-agency\/","title":{"rendered":"Focus keywords & secondary keywords – agencies use this insider knowledge"},"content":{"rendered":"\n

Focus Keywords<\/strong><\/h2>\n\n\n\n

Keywords are true multi-talents in the competition<\/strong> of online stores and page operators on the World Wide Web. If you want to be ahead of your competitors not just by one click, but by one position on the Google results list, you have to master your craft. How do companies find out which search terms belong to the focus keywords? And what happens with these findings?<\/p>\n\n\n\n

What are focus keywords?<\/h3>\n\n\n\n

A focus keyword is – the word already says it – the center of attention. If we condense the content of our website to a single word, we have the focus keyword. It is also called the main keyword because everything mainly revolves around this one term. No interested user can get past the focus keyword. If you are really on the right page (and not just clicked), you use the focus keyword and expect textual or graphical content.<\/p>\n\n\n\n

How to find your focus keyword?<\/h3>\n\n\n
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\"Search<\/figure><\/div>\n\n\n

Finding a good focus keyword is sometimes child’s play. After all, it’s about the core of the matter. But be careful – the questions of the users do not always coincide with the know-how of the experts. For example, while medical terms are part of the daily vocabulary of doctors and trained nursing staff, patients use completely different words to describe or search for similar content. When searching for the main keyword, it is not only the content that plays an important role but also the group of people addressed.<\/strong><\/p>\n\n\n\n

If medical professionals are looking for articles about hematomas, laypeople enter the words “bruise,” “bruise,” or even simply “bumped, what to do?” into the Google search bar. Advertising agencies therefore always have the target group in mind.<\/p>\n\n\n\n

Secondary Keywords<\/strong><\/h2>\n\n\n\n

The ranking for a main keyword succeeds the better, the more valuable – meaning: more informative – the page is for the user. Therefore, the content should be aligned with the focus keyword. In addition to the main search term, so-called secondary keywords are defined in the research, which is closely oriented to the original word. These can be other terms or related terms. Depending on age, level of education, or regional origin, users often use different terms. Synonyms for a car can be a motor vehicle, wagon, vehicle, or passenger car. All of these together make up the keyword set. <\/strong><\/p>\n\n\n\n

Why are secondary keywords important?<\/h3>\n\n\n\n

Even if secondary keywords are less important, they should not be missing from the text. On the one hand, they serve unusual search queries, on the other hand, they improve the text and thus enhance its semantic value. Not only Google but also users react sensitively to keyword stuffing and honor variety. For effective lead generation<\/a>, the entire keyword set must appear in the text.<\/strong> Depending on the weighting, an SEO agency integrates the more important terms in the descriptions and meta information.<\/p>\n\n\n\n

If the web agency sets up a Google Ads campaign<\/a>, topic-relevant terms form the core of the playout. In contrast to search engine optimization, in display marketing, a paid ad is played out in a target group-oriented manner. In online marketing<\/a>, display campaigns with sophisticated targeting complement solid search engine optimization.<\/p>\n\n\n\n

Keyword Sets<\/strong><\/h2>\n\n\n\n

The more competitive a keyword is in the search engines, the more difficult it is to achieve a good ranking in the results lists. The advertising agency keeps an eye on the search volume and adjusts the SEO texts if necessary. The optimal mix between focus keywords and secondary keywords becomes the success factor. <\/strong>Long-tail keywords describe the search word in great detail; often main and secondary keywords are combined for this purpose. The word “car” results in a gigantically high search volume. In connection with a regional reference or a brand, the search volume is noticeably reduced and the ranking shows significantly better results.<\/p>\n\n\n\n

Which combinations make the most sense?<\/h3>\n\n\n
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\"Puzzle<\/figure><\/div>\n\n\n

Advertising agencies can find out which combinations promise the best results using keyword research tools. Some of the tools are free of charge: <\/p>\n\n\n\n