{"id":2441,"date":"2022-10-03T09:25:00","date_gmt":"2022-10-03T09:25:00","guid":{"rendered":"https:\/\/oneline.ch\/en\/?p=2441"},"modified":"2024-08-21T07:15:24","modified_gmt":"2024-08-21T07:15:24","slug":"dark-mode-email-marketing","status":"publish","type":"post","link":"https:\/\/oneline.ch\/en\/blog\/dark-mode-email-marketing\/","title":{"rendered":"Dark Mode – Curse and Blessing in Online Marketing"},"content":{"rendered":"\n

What exactly is Dark Mode?<\/h2>\n\n\n\n

The term Dark Mode is used for a setting that allows design and content to be displayed in a darkened mode. While many websites and apps have a white or light background as the default setting, this can be set to black or another dark colour in dark mode. Fonts and other design elements are adjusted accordingly to the new background colour.<\/p>\n\n\n\n

Dark mode is an option, not a fixed default setting. The dark mode of websites can be set via the browser; apps have a button for this in the settings. When designing the content of websites<\/a>, emails, etc., it is therefore important to achieve an optimal display in both variants.<\/p>\n\n\n\n

Where does the dark mode come into play?<\/h2>\n\n\n\n

Over the last few years, dark mode has become an integral part of the digital world. All major browsers such as Firefox, Safari or Edge offer this variant. On smartphones and tablets, the entire system can be set to dark mode; the same applies to individual apps or classic applications for PCs and laptops.<\/p>\n\n\n

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\"Advantages<\/figure><\/div>\n\n\n

This option is often chosen for aesthetic reasons, as the dark display of websites or apps looks more elegant. Savings in electricity and a longer battery life are often hoped for, as the brightness and brightness of screens and displays<\/a> are among the most important “power guzzlers” among digital devices.<\/p>\n\n\n\n

Advantages of the Dark Mode<\/h2>\n\n\n\n