{"id":2439,"date":"2022-08-08T09:13:00","date_gmt":"2022-08-08T09:13:00","guid":{"rendered":"https:\/\/oneline.ch\/en\/?p=2439"},"modified":"2026-07-13T08:01:05","modified_gmt":"2026-07-13T06:01:05","slug":"seo-trends-search-engine-optimisation","status":"publish","type":"post","link":"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/","title":{"rendered":"SEO Trends &#8211; the most important topics in search engine optimisation"},"content":{"rendered":"<p>SEO trends in 2026 are moving faster than most Swiss SMEs can keep up with. Google&#8217;s AI Overviews have fundamentally changed what appears above the fold, voice search is mainstream, and long-tail strategies are more valuable than ever. What worked in 2023 is often not enough today. Whether you run a webshop in Zurich or a B2B company in Zug, the rules have shifted. Here is what actually matters right now, based on what we see in practice every day at <a href=\"https:\/\/oneline.ch\/en\/\">ONELINE<\/a>.<\/p>\n<nav class=\"toc\"><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#most-important-seo-trends\">What are the most important SEO trends at the moment?<\/a><\/li>\n<li><a href=\"#google-mum-update\">Orientation to Google&#8217;s AI and MUM update<\/a><\/li>\n<li><a href=\"#seo-basics\">The basics must be right: the most important SEO factors at a glance<\/a><\/li>\n<li><a href=\"#unique-content\">Unique Content: the sacred cow of SEO<\/a><\/li>\n<li><a href=\"#faq-seo-trends\">Frequently Asked Questions<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 class=\"wp-block-heading\" id=\"most-important-seo-trends\">What are the most important SEO trends at the moment?<\/h2>\n<p>At the moment, the following points are considered the <strong>most important trends in the field of search engine optimisation<\/strong>:<\/p>\n<p>\u2022 AI Overviews and GEO (Generative Engine Optimisation)<br \/>\u2022 Rich Snippets<br \/>\u2022 Video content<br \/>\u2022 Voice Search<br \/>\u2022 Page Experience and Core Web Vitals<br \/>\u2022 Long-tail SEO<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ai-overviews-geo\">AI Overviews and Generative Engine Optimisation<\/h3>\n<p>Google&#8217;s AI Overviews now appear for a significant share of searches, especially on informational queries. In Switzerland, we are seeing this rollout accelerate through 2026 across German and French language results. The implication is significant: even a top-3 ranking may receive fewer clicks if an AI-generated summary answers the question directly at the top of the page.<\/p>\n<p>What does this mean practically? Content needs to be structured so that AI systems can cite it as a source. Clear answers, structured data, authoritative signals. This is what some are calling GEO, Generative Engine Optimisation. Our experience shows that content which already performs well for featured snippets tends to be picked up by AI Overviews too. The fundamentals still apply, but the bar is higher. If you want help navigating this, our <a href=\"https:\/\/oneline.ch\/en\/services\/seo\/\">SEO team<\/a> works with Swiss companies on exactly this.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-rich-snippets-text-structure-is-the-be-all-and-end-all\">Rich Snippets: Text structure is the be-all and end-all<\/h3>\n<p>Rich snippets are the short sections of text and other information that Google already lists directly on the search results page (SERPs).<\/p>\n<p>In order to ensure that the Google algorithm displays your own website on a certain topic with a rich snippet, text structure is the be-all and end-all: questions are answered or information is conveyed with text modules that fit the topic precisely.<\/p>\n<p>In addition to a short, crisp text structure, the choice of a suitable headline is also crucial.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-video-content\">Video content<\/h3>\n<p>Videos are more effective and important as <a href=\"https:\/\/oneline.ch\/en\/services\/content-marketing\/\">online content<\/a> than ever before. YouTube remains the second largest search engine globally, and short-form video now also influences how Google ranks pages. As a website operator, this trend is relevant for several reasons:<\/p>\n<p>\u2022 Topics that need to be explained can be presented very well in videos.<br \/>\u2022 Professional image advertising is really well received as a video.<br \/>\u2022 Video content is an excellent way to distribute through your own social media channels.<br \/>\u2022 More videos mean better ranking signals for Google&#8217;s multimodal algorithm.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-voice-search\">Voice Search<\/h3>\n<p>Searches by <a href=\"https:\/\/oneline.ch\/en\/blog\/seo-voice-search-optimization\/\">voice control<\/a> are becoming increasingly important. This is mainly due to the increasing use of mobile devices: many users already ask the Google Assistant in their smartphone or the smart home speaker at home their questions by voice input.<\/p>\n<p>Accordingly, it is becoming increasingly important to make one&#8217;s own <a href=\"https:\/\/oneline.ch\/en\/services\/seo\/\">SEO strategy<\/a> fit for such voice search queries. Natural language, question-based content structures and fast-loading pages are the core levers here.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-page-experience-and-core-web-vitals\">Page Experience and Core Web Vitals<\/h3>\n<p><a href=\"https:\/\/www.google.ch\/\">Google<\/a> evaluates not just content but also user-friendliness. The algorithm assesses three key aspects: loading time, interactivity and layout stability. These are the Core Web Vitals, and in 2026, Google&#8217;s Interaction to Next Paint (INP) metric has fully replaced FID as the interactivity signal. Website operators who haven&#8217;t audited their technical performance recently may be losing rankings they don&#8217;t realise they&#8217;ve lost.<\/p>\n<p>The interaction of these aspects results in the overall page experience. Slow Swiss hosting setups, oversized images, or clunky mobile navigation are the usual culprits we fix when working on <a href=\"https:\/\/oneline.ch\/en\/services\/web-development\/\">web development projects<\/a>.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-long-tail-seo\">Long-tail SEO<\/h3>\n<p>Long-tail SEO means focusing on longer keyword phrases instead of individual words. This is more complex than optimising for single keywords, but it lets website operators occupy niches that are not very competitive while still being actively searched.<\/p>\n<p>In view of AI Overviews answering simple questions instantly, long-tail SEO is increasingly a strategy for capturing users with complex, specific needs. Two sentences in an AI summary cannot replace a detailed guide. That&#8217;s where long-tail content still wins.<\/p>\n<h2 class=\"wp-block-heading\" id=\"google-mum-update\">Orientation to Google&#8217;s AI and MUM update<\/h2>\n<p>By far the most important factor for search engine optimisation remains the Google algorithm. The MUM model (Multitask Unified Model) was a major step toward multimodal content understanding, evaluating text, video and audio together. In 2026, this has evolved further with Google&#8217;s Gemini integration into search.<\/p>\n<p>What this means practically: content quality and topical authority matter more than keyword stuffing ever did. Google increasingly understands context, intent and the relationships between pieces of content across an entire domain.<\/p>\n<h2 class=\"wp-block-heading\" id=\"seo-basics\">The basics must be right: the most important SEO factors at a glance<\/h2>\n<p>Apart from all current SEO trends, the fundamental SEO factors still need to be solid. Anyone producing great videos but lacking a clear SEO strategy or proper user experience will still struggle in 2026. The most important ongoing SEO factors are:<\/p>\n<p>\u2022 SEO strategy<br \/>\u2022 Keyword strategy<br \/>\u2022 Unique Content<br \/>\u2022 Backlinks and internal linking<br \/>\u2022 Mobile First<br \/>\u2022 Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)<\/p>\n<p>Note the upgrade: Google&#8217;s original E-A-T framework now includes an additional E for Experience, recognising that first-hand, real-world knowledge is a ranking signal in its own right.<\/p>\n<h3 class=\"wp-block-heading\" id=\"unique-content\">Unique Content: the sacred cow of SEO<\/h3>\n<p>Unique content as a core SEO requirement is familiar to everyone. But with AI-generated content flooding the web, standing out has become genuinely harder. Here are approaches that still work.<\/p>\n<p><strong>Tip 1: Produce your own statistics<\/strong><\/p>\n<p>Studies and surveys generate proprietary data. As the producer, you own that information. Even when others pick it up, they must cite the source. In Switzerland, niche industry surveys can be particularly powerful since English-language data rarely reflects local market conditions accurately.<\/p>\n<p><strong>Tip 2: Give experts a voice<\/strong><\/p>\n<p>Expert opinions are trusted by readers and rewarded by Google&#8217;s E-E-A-T signals. Interviews with specialists in a field generate content that cannot simply be replicated. This approach also supports backlink acquisition naturally.<\/p>\n<p><strong>Tip 3: Create your own videos and podcasts<\/strong><\/p>\n<p>Text can be scraped and rephrased easily. Audio and video content is far harder to copy. Producing original multimedia content is an increasingly important differentiator, and it feeds directly into Google&#8217;s multimodal evaluation signals.<\/p>\n<p>Experts refer to this kind of differentiation as a content moat: unique content that protects your site&#8217;s SEO value by being genuinely difficult to replicate.<\/p>\n<p><a href=\"https:\/\/oneline.ch\/en\/\"><strong>ONE<\/strong>LINE<\/a> will be happy to advise you on content strategies as well as on all topics related to <a href=\"https:\/\/oneline.ch\/en\/services\/seo\/\">SEO<\/a> and <a href=\"https:\/\/oneline.ch\/en\/services\/lead-generation\/\">lead generation<\/a>.<\/p>\n<p><em>This article was written by the ONELINE team. We have been supporting Swiss companies in digital transformation for over 10 years, from SEO and SEA to AI automation and lead generation.<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"faq-seo-trends\">Frequently Asked Questions<\/h2>\n<h3>What are the most important SEO trends in 2026?<\/h3>\n<p>The biggest shifts in 2026 are around AI Overviews and Generative Engine Optimisation (GEO), meaning content needs to be structured so it gets cited by AI-generated summaries. Beyond that, Core Web Vitals (especially the new INP metric), long-tail content, and E-E-A-T signals remain central to strong rankings.<\/p>\n<h3>How do AI Overviews affect my website&#8217;s traffic?<\/h3>\n<p>If Google answers a query directly with an AI Overview, fewer users click through to individual websites. This particularly affects informational queries. The solution is to aim for citation within the AI Overview itself, which requires clear structure, authoritative content and strong E-E-A-T signals. Our experience in Zurich and Zug shows that well-structured content with schema markup tends to perform better here.<\/p>\n<h3>Is long-tail SEO still worth the effort in 2026?<\/h3>\n<p>Absolutely. Simple queries are increasingly captured by AI Overviews. Complex, specific searches still lead users to detailed content. Long-tail SEO is precisely where Swiss SMEs can compete effectively against larger players with bigger budgets.<\/p>\n<h3>What is E-E-A-T and why does it matter for SEO?<\/h3>\n<p>E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google uses these signals to evaluate whether content is produced by people with real knowledge and credibility. For Swiss companies, this means showcasing your team&#8217;s expertise, earning quality backlinks and keeping your content accurate and up to date.<\/p>\n<p>{&#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;, &#8220;@type&#8221;: &#8220;Article&#8221;, &#8220;headline&#8221;: &#8220;SEO Trends &#8211; the most important topics in search engine optimisation&#8221;, &#8220;description&#8221;: &#8220;SEO Trends 2026: The most important topics in search engine optimisation, from AI Overviews to Core Web Vitals. Practical insights from Switzerland.&#8221;, &#8220;author&#8221;: {&#8220;@type&#8221;: &#8220;Organization&#8221;, &#8220;name&#8221;: &#8220;ONELINE&#8221;, &#8220;url&#8221;: &#8220;https:\/\/oneline.ch&#8221;}, &#8220;publisher&#8221;: {&#8220;@type&#8221;: &#8220;Organization&#8221;, &#8220;name&#8221;: &#8220;ONELINE&#8221;, &#8220;logo&#8221;: {&#8220;@type&#8221;: &#8220;ImageObject&#8221;, &#8220;url&#8221;: &#8220;https:\/\/oneline.ch\/logo.png&#8221;}}, &#8220;datePublished&#8221;: &#8220;2022-08-08&#8221;, &#8220;dateModified&#8221;: &#8220;2026-07-13&#8221;, &#8220;mainEntityOfPage&#8221;: {&#8220;@type&#8221;: &#8220;WebPage&#8221;, &#8220;@id&#8221;: &#8220;https:\/\/oneline.ch\/en\/blog\/2439\/&#8221;}}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO never stands still. Anyone who wants to be among the top ranks for certain keywords by means of search engine optimisation must therefore constantly stay on the ball. <\/p>\n<p>Today we present the most important current SEO trends in more detail &#8211; and give tips on how website operators can stand out from the competition. <\/p>\n","protected":false},"author":3,"featured_media":353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"SEO","_yoast_wpseo_title":"Trends in Search Engine Optimisation | ONELINE","_yoast_wpseo_metadesc":"SEO Trends 2026: The most important topics in search engine optimisation, from AI Overviews to Core Web Vitals. Practical insights from Switzerland.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends in Search Engine Optimisation | ONELINE<\/title>\n<meta name=\"description\" content=\"SEO Trends 2026: The most important topics in search engine optimisation, from AI Overviews to Core Web Vitals. Practical insights from Switzerland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends in Search Engine Optimisation | ONELINE\" \/>\n<meta property=\"og:description\" content=\"SEO Trends 2026: The most important topics in search engine optimisation, from AI Overviews to Core Web Vitals. Practical insights from Switzerland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/\" \/>\n<meta property=\"og:site_name\" content=\"ONELINE EN\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-08T09:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T06:01:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/ONELINE-Blogbeitraege-Header-2093-\u00d7-627-px-43.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2093\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sami Gashi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sami Gashi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/\"},\"author\":{\"name\":\"Sami Gashi\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/f1cafd46fe521d75e5064ec4d14af335\"},\"headline\":\"SEO Trends &#8211; the most important topics in search engine optimisation\",\"datePublished\":\"2022-08-08T09:13:00+00:00\",\"dateModified\":\"2026-07-13T06:01:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/\"},\"wordCount\":1502,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oneline.ch\/en\/#organization\"},\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/\",\"url\":\"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/\",\"name\":\"Trends in Search Engine Optimisation | ONELINE\",\"isPartOf\":{\"@id\":\"https:\/\/oneline.ch\/en\/#website\"},\"datePublished\":\"2022-08-08T09:13:00+00:00\",\"dateModified\":\"2026-07-13T06:01:05+00:00\",\"description\":\"SEO Trends 2026: The most important topics in search engine optimisation, from AI Overviews to Core Web Vitals. Practical insights from Switzerland.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oneline.ch\/en\/#website\",\"url\":\"https:\/\/oneline.ch\/en\/\",\"name\":\"ONELINE EN\",\"description\":\"Wir sind ONELINE, die Agentur f\u00fcr kreatives und zukunftsorientiertes Online Marketing in der Schweiz. Lokal ans\u00e4ssig, global vernetzt.\",\"publisher\":{\"@id\":\"https:\/\/oneline.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oneline.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oneline.ch\/en\/#organization\",\"name\":\"ONELINE EN\",\"url\":\"https:\/\/oneline.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg\",\"contentUrl\":\"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg\",\"caption\":\"ONELINE EN\"},\"image\":{\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/f1cafd46fe521d75e5064ec4d14af335\",\"name\":\"Sami Gashi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oneline.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bfd12f601c9f620ac4b34415fe9fa4718087da13a14d855bc4428e2d4d275ac0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bfd12f601c9f620ac4b34415fe9fa4718087da13a14d855bc4428e2d4d275ac0?s=96&d=mm&r=g\",\"caption\":\"Sami Gashi\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trends in Search Engine Optimisation | ONELINE","description":"SEO Trends 2026: The most important topics in search engine optimisation, from AI Overviews to Core Web Vitals. Practical insights from Switzerland.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/","og_locale":"en_US","og_type":"article","og_title":"Trends in Search Engine Optimisation | ONELINE","og_description":"SEO Trends 2026: The most important topics in search engine optimisation, from AI Overviews to Core Web Vitals. Practical insights from Switzerland.","og_url":"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/","og_site_name":"ONELINE EN","article_published_time":"2022-08-08T09:13:00+00:00","article_modified_time":"2026-07-13T06:01:05+00:00","og_image":[{"width":2093,"height":627,"url":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/ONELINE-Blogbeitraege-Header-2093-\u00d7-627-px-43.jpg","type":"image\/jpeg"}],"author":"Sami Gashi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sami Gashi","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/#article","isPartOf":{"@id":"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/"},"author":{"name":"Sami Gashi","@id":"https:\/\/oneline.ch\/en\/#\/schema\/person\/f1cafd46fe521d75e5064ec4d14af335"},"headline":"SEO Trends &#8211; the most important topics in search engine optimisation","datePublished":"2022-08-08T09:13:00+00:00","dateModified":"2026-07-13T06:01:05+00:00","mainEntityOfPage":{"@id":"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/"},"wordCount":1502,"commentCount":0,"publisher":{"@id":"https:\/\/oneline.ch\/en\/#organization"},"articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/","url":"https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/","name":"Trends in Search Engine Optimisation | ONELINE","isPartOf":{"@id":"https:\/\/oneline.ch\/en\/#website"},"datePublished":"2022-08-08T09:13:00+00:00","dateModified":"2026-07-13T06:01:05+00:00","description":"SEO Trends 2026: The most important topics in search engine optimisation, from AI Overviews to Core Web Vitals. Practical insights from Switzerland.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oneline.ch\/en\/blog\/seo-trends-search-engine-optimisation\/"]}]},{"@type":"WebSite","@id":"https:\/\/oneline.ch\/en\/#website","url":"https:\/\/oneline.ch\/en\/","name":"ONELINE EN","description":"Wir sind ONELINE, die Agentur f\u00fcr kreatives und zukunftsorientiertes Online Marketing in der Schweiz. Lokal ans\u00e4ssig, global vernetzt.","publisher":{"@id":"https:\/\/oneline.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oneline.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oneline.ch\/en\/#organization","name":"ONELINE EN","url":"https:\/\/oneline.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg","contentUrl":"https:\/\/oneline.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/logo.svg","caption":"ONELINE EN"},"image":{"@id":"https:\/\/oneline.ch\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/oneline.ch\/en\/#\/schema\/person\/f1cafd46fe521d75e5064ec4d14af335","name":"Sami Gashi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oneline.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bfd12f601c9f620ac4b34415fe9fa4718087da13a14d855bc4428e2d4d275ac0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bfd12f601c9f620ac4b34415fe9fa4718087da13a14d855bc4428e2d4d275ac0?s=96&d=mm&r=g","caption":"Sami Gashi"}}]}},"_links":{"self":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts\/2439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/comments?post=2439"}],"version-history":[{"count":4,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts\/2439\/revisions"}],"predecessor-version":[{"id":6903,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/posts\/2439\/revisions\/6903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/media\/353"}],"wp:attachment":[{"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/media?parent=2439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/categories?post=2439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oneline.ch\/en\/wp-json\/wp\/v2\/tags?post=2439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}