{"id":1386,"date":"2020-09-15T12:00:00","date_gmt":"2020-09-15T12:00:00","guid":{"rendered":"https:\/\/oneline.ch\/en\/?p=1386"},"modified":"2026-05-01T08:02:42","modified_gmt":"2026-05-01T06:02:42","slug":"how-important-is-a-mobile-responsive-website-2020","status":"publish","type":"post","link":"https:\/\/oneline.ch\/en\/blog\/how-important-is-a-mobile-responsive-website-2020\/","title":{"rendered":"How important is a mobile responsive website 2026?"},"content":{"rendered":"<p>Mobile Internet use keeps growing. Weltweit nutzen die meisten Menschen inzwischen prim\u00e4r ihr Smartphone f\u00fcr den Internetzugang , ein Trend, der sich beschleunigt. Hier einige aktuelle Zahlen zur durchschnittlichen t\u00e4glichen Mobile-Nutzung:<\/p>\n<ul class=\"wp-block-list\">\n<li>Philippinen: 348 Minuten pro Tag<\/li>\n<li>Thailand: 312 Minuten<\/li>\n<li>Nigeria: 305 Minuten<\/li>\n<li>Kenia: 289 Minuten<\/li>\n<li>USA: 178 Minuten<\/li>\n<li>\u00d6sterreich: 151 Minuten<\/li>\n<li>Schweiz: 146 Minuten<\/li>\n<li>Deutschland: 128 Minuten<\/li>\n<\/ul>\n<p>Google reagierte fr\u00fch auf diese Entwicklung und f\u00fchrte 2015 den Mobile-First-Index ein. Seit 2019 ist dieser Standard , Google bewertet Websites prim\u00e4r nach ihrer mobilen Version. Wer heute keine responsive Website hat, verschenkt Rankings. So einfach ist das.<\/p>\n<h2>What is a mobile responsive website?<\/h2>\n<p>Such websites recognise which end device is calling them up , a desktop PC, a smartphone or a tablet. They then open adapted to this website. This is achieved in the technical design through the correct use of CSS and media queries. As a user, you don&#8217;t have to understand this in detail, it is only intended to give a brief indication of the technical principle. We already know this from many websites: They look completely different on a smartphone than on a desktop PC. Among other things, pictures that otherwise fill the start screen are not necessarily displayed in full screen mode. The arrangement of the subpages is done in a different, smartphone-friendly way. Pictures open according to a different technical principle (from fuzzy to sharp), which reduces the amount of data required. There are even more details that we as an <a href=\"https:\/\/oneline.ch\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">online marketing agency<\/a> pay attention to when designing a website responsively. They all serve to improve the presentation on mobile devices.<\/p>\n<h2>10 reasons for a mobile responsive website<\/h2>\n<p>A website is not automatically optimised for mobile use from the outset. Als Online Marketing Agentur mit Standorten in Z\u00fcrich und Zug erleben wir das t\u00e4glich: Schweizer KMU denken, ihre Website sei mobil-optimiert, weil man sie auf dem Smartphone aufrufen kann. Grosser Irrtum. Without the use of <a href=\"https:\/\/oneline.ch\/en\/services\/webdesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Responsive Web Design<\/a>, the page will appear very unfriendly on the small display of the smartphone and will therefore be abandoned quickly. Among other things, this has a very negative influence on search engine optimization (SEO). But with some additional design work we optimize your page(s) for mobile devices. These 10 reasons speak for it:<\/p>\n<h3>1. SEO<\/h3>\n<p>Through mobile, responsive design, you will receive a better rank in the search results and additionally gain more users or customers. Mobile devices , especially the smartphone , are used by people everywhere today. Not only in public transport, libraries or parks, but also at home, we often reach for a smartphone for a search much faster than turning on the PC. We use the mobile device to search for information, the location of the nearest hotel or restaurant and a doctor, we shop with it and communicate eagerly with our smartphones. But we only visit the websites that we find in the front ranks. These are the responsive pages.<\/p>\n<h3>2. Credibility<\/h3>\n<p>A <a href=\"https:\/\/oneline.ch\/en\/services\/webdesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile responsive website<\/a> inspires trust and makes you credible with your customers, business partners and influencers. If you realize that your site is optimized for mobile devices, you will have a positive experience. If the site is not optimized for the smartphone, however, it creates frustration. Stay a credible resource for products, information and services through responsive design.<\/p>\n<h3>3. Best practice as standard<\/h3>\n<p>Initially, responsive design for mobile devices was only considered best practice, but it has now become the standard. In the meantime, the majority of all websites worldwide have a mobile-friendly design. New websites are practically only set up in this way; even homepage construction kits offer responsive design from the outset. In view of the extensive mobile Internet use, this is also a matter of course (see above), which is why you absolutely have to follow this trend. Your users are counting on it. They are now used to this standard on most websites.<\/p>\n<h3>4. More customers<\/h3>\n<p>You will win considerably more customers much faster. All those interested in your products and services, who conduct their searches predominantly on the move, practically only call up pages optimised for mobile use. Without a responsive design, your site will rank very poorly in mobile searches, even if it still appears relatively far ahead on the desktop PC. This would render many of your SEO efforts useless. It is very rare for a prospective customer to search for your company on the smartphone, and even less often they enter your URL. Therefore there is no way around responsive design for companies that want to sell on the net.<\/p>\n<h3>5. More turnover<\/h3>\n<p>You also generate more revenue per customer with a responsively designed website. The customer can simply orientate himself much better on it with the smartphone and naturally buys more due to this user experience. They find the things they were really looking for. In addition: The satisfied customer returns to your site and buys even more in the future. In the best case he shares the site with other people, which can exponentially accelerate your business. On the other hand, a frustrated customer you leave with a site that is not mobile-optimized could, on the contrary, write a negative review about you.<\/p>\n<h3>6. Reward through Google<\/h3>\n<p>As already communicated at the beginning, Google rewards mobile optimized websites with a better ranking. Today, every webmaster knows the relevant recommendations of Google and acts accordingly if he acts wisely. Seit 2019 ist Mobile-First standard , wer hier nicht nachzieht, verliert massiv an Sichtbarkeit.<\/p>\n<h3>7. Visual improvement of your web presence<\/h3>\n<p>Mobile optimized pages look much better on the smartphone. Of course, they also work well there if we have used responsive design for you. So it&#8217;s not worthwhile to go back to the outdated former way of <a href=\"https:\/\/oneline.ch\/en\/services\/webdesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">design<\/a> only for the PC. That would even be a business risk.<\/p>\n<h3>8. Enhancing your reputation<\/h3>\n<p>If you follow the modern technical trend towards responsive design, this will significantly strengthen your reputation on the net. This applies to the online area, of course, but even offline it&#8217;s better to talk about you because you&#8217;re optimally presented on all devices on the net. People are happy to report about the companies they have had good experiences with. So it could be that a customer who has bought fashion from you tells her friends at a coffee party. All these ladies know nothing about the background of responsive design. The first shopper only reports that she was very satisfied with the shopping she did with her smartphone , and immediately shares your website with the entire coffee group.<\/p>\n<h3>9. Modern and relevant appearance of your company<\/h3>\n<p>They can sell the best products and services we can imagine , without a modern web presence, they appear dusty and old-fashioned, in the worst case even useless and irrelevant. This is related to the above mentioned point that today, responsive design has left the status of best practice and has become standard. Those who do not optimise their sites in this way must be considered old-fashioned. On the other hand, those who rely on it are among the modern, innovative and therefore relevant companies. Such companies reach every smartphone user today, which (almost) means that they reach everyone.<\/p>\n<h3>10. Better functionality<\/h3>\n<p>Websites that are not optimized for mobile use also work worse. Just imagine if someone wanted to search your sitemap for links on the tiny smartphone display. He probably turns away frustrated. Our digital landscape is evolving faster and faster. Only those who keep up with the times can stay ahead of the fierce competition. Websites that are not responsively designed could soon disappear from the scene all together.<\/p>\n<h2>How do we create a mobile optimized site for you as an online marketing agency?<\/h2>\n<p>The reasons for the mobile optimized site should now be clear. You are now asking yourself how we proceed. There are five main focuses:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>1. Restriction of pop-ups:<\/strong> A pop-up certainly fulfils its function, but if the user does not want to see it, he must be able to hide it very quickly. This is very easy on the desktop PC with a click, but not on the smartphone. But mobile users are always in a hurry. We recommend that you strongly restrict pop-ups on mobile sites or avoid them altogether. Google calls these ads &#8220;interstitials&#8221; and punishes pages with a poor ranking if these interstitials affect the user experience.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>2. Percentages for width:<\/strong> With <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cascading_Style_Sheets#:~:text=Cascading%20Style%20Sheets%20(CSS)%20is,Web%2C%20alongside%20HTML%20and%20JavaScript.&amp;text=The%20CSS%20specifications%20are%20maintained,Wide%20Web%20Consortium%20(W3C)\" target=\"_blank\" rel=\"noreferrer noopener\">CSS stylesheets<\/a> allow you to define the width of elements on the page as a percentage. This affects columns and images. A pixel definition is also possible, but we like the percentage approach better. For example, a setting of 50 percent ensures that the user does not have to scroll horizontally. The pixel setting sometimes results in unfavorable sizes.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>3. Media queries:<\/strong> The media queries ensure that your site recognizes the calling device (as mentioned at the beginning). They are one of the pillars of responsive design. This means that you only need one web page that always opens in a way that is adapted to the device. It can display large images and intricate graphics on the desktop PC, but not on the smartphone. To do this, the page must know which device it is calling up. Media queries provide this &#8220;knowledge&#8221;.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>4. Avoid distractions:<\/strong> On the smartphone, it is extremely important that the user is led to where the desired information can be found in a flash. The colourful pictures and fade-ins of the pages for the desktop PC can be counterproductive here. We make sure that pages optimised for mobile use contain little distraction. We have moved the sitemap to the bottom margin for better clarity.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>5. Core Web Vitals:<\/strong> Google hat 2026 die Messlatte nochmals h\u00f6her gelegt. Ladegeschwindigkeit, Interaktivit\u00e4t, visuelle Stabilit\u00e4t , das sind heute keine Nice-to-haves mehr, sondern Ranking-Faktoren. Was wir in der Praxis sehen: Websites mit optimalen Core Web Vitals ranken signifikant besser, besonders im hart umk\u00e4mpften Schweizer Markt.<\/li>\n<\/ul>\n<h2>Start Responsive Webdesign now!<\/h2>\n<p>If your site is not yet mobile optimized, let us start this project now! The mobile optimization will increase your success on the net very significantly. If you order a new site from us, we will optimize it for mobile devices from the beginning.<\/p>\n<p>Please feel free to contact us! Our team of <a href=\"https:\/\/oneline.ch\/en\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">online marketing specialists<\/a> is ready to help you with words and deeds!<\/p>\n<h2>H\u00e4ufige Fragen<\/h2>\n<h3>Braucht jede Website wirklich Responsive Design?<\/h3>\n<p>Ja, ausnahmslos. \u00dcber 70 Prozent der Schweizer nutzen prim\u00e4r mobile Ger\u00e4te f\u00fcr die Websuche. Ohne responsive Design verlieren Sie nicht nur Rankings, sondern auch potenzielle Kunden, die frustriert abspringen.<\/p>\n<h3>Wie teste ich, ob meine Website mobile-optimiert ist?<\/h3>\n<p>Google bietet das kostenlose Mobile-Friendly Test Tool. Alternativ: PageSpeed Insights zeigt detailliert, wo Optimierungsbedarf besteht. Wir nutzen zus\u00e4tzlich Tools wie Lighthouse f\u00fcr tiefere Analysen.<\/p>\n<h3>Was kostet die mobile Optimierung einer bestehenden Website?<\/h3>\n<p>Das h\u00e4ngt stark vom Umfang ab. Eine einfache WordPress-Site l\u00e4sst sich oft mit einem neuen Theme optimieren. Komplexere Projekte mit Custom Code erfordern mehr Aufwand. Unsere Erfahrung: Die Investition amortisiert sich durch bessere Rankings und Conversion-Raten meist innert Monaten.<\/p>\n<h3>Reicht ein responsives Theme aus oder braucht es mehr?<\/h3>\n<p>Ein gutes Theme ist die Basis, aber nicht alles. Bilder m\u00fcssen optimiert sein, Ladezeiten stimmen, und die User Experience muss durchdacht sein. Wir sehen oft Sites mit responsive Theme, die trotzdem langsam laden oder schlecht bedienbar sind.<\/p>\n<p><em>Dieser Beitrag wurde vom ONELINE-Team verfasst. Wir begleiten Schweizer Unternehmen seit \u00fcber 10 Jahren in der digitalen Transformation , von SEO und SEA bis hin zu KI-Automation und Lead Generierung.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile Internet use keeps growing. Weltweit nutzen die meisten Menschen inzwischen prim\u00e4r ihr Smartphone f\u00fcr den Internetzugang , ein Trend, der sich beschleunigt. Hier einige aktuelle Zahlen zur durchschnittlichen t\u00e4glichen Mobile-Nutzung: Philippinen: 348 Minuten pro Tag Thailand: 312 Minuten Nigeria:&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"responsive website","_yoast_wpseo_title":"Importance of mobile responsive websites in 2020?","_yoast_wpseo_metadesc":"Websites, that are especially optimized for mobile device useage via responsive Web Design receive a higher Google ranking.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - 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