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<\/figure><\/div>\n\n\nInternal links fulfil several purposes at once. They are also useful for Google and Co. as well as for users. It can be assumed that only a fraction of all URLs on a website are linked via backlinks, i.e. from outside. Here, the internal link structure actually takes on an important task. As soon as a search engine crawler visits a page, it follows the links on it according to the specifications of the robots meta element<\/a>. The anchor text, i.e. the text module from which the link originates, is also read or interpreted. In this way, the internal links provide the bot with information about further contents of the website and practically provide the thematic connection between the sub-pages of a domain. Via the frequency of internal links and their anchors, the bot can recognise, among other things, why a specific subpage has more relevance to a certain search term than another. For this, an external backlink is not necessary, at least not technically.<\/p>\n\n\n\n For users, internal links are visible, for example, as the main navigation, in the breadcrumb structure or in texts, videos or images. Thus, the main purpose of internal links for users is already clear: they primarily serve as orientation aids. At the same time, links within a website<\/a> offer the opportunity to draw attention to further topics or supplementary content. With an appropriate approach, your website benefits additionally, because users stay longer – the user experience tends to be enhanced. Related user signals will in turn have a positive effect on the rating of the website by search engines.<\/p>\n\n\n\n <\/p>\n\n\n\n External links, in English “outbound links”, are all outbound links from a website, i.e. those that refer to a link target that is located on another website. Outbound links are thus counterparts to internal links, which – as just described – refer to subpages of the same website. The number of outbound links can be decisive for the evaluation of web presences by search engines. The website to which an outbound link points receives a backlink. These are – as will be explained in more detail below – highly relevant for SEO.<\/p>\n\n\n\n In order to be able to explain the importance of outbound links for the link-donating page and more precise SEO content, it is helpful to imagine links as the blood vessels of the Internet. As a website operator, you recommend external content with an external link and thus create (vital or successful) connections to websites with similar topics and other Internet presences. This is indeed very useful for search engines, as they can thus, among other things, obtain a broad overview in different subject areas\/industries relatively easily. Therefore, links have long been a fundamental part of the algorithms of the major search engines. Every external link should be seen as correspondingly important: The user and also the crawler receive a recommendation in the form of another page, which suggests trust and pushes its TrustRank or Domain Authority.<\/p>\n\n\n\n Since links are a very important currency for Google and Co., it can be assumed that setting external links is also beneficial to the ranking of the link giver. However, the following points should always be observed in this regard:<\/p>\n\n\n\n From all this it can be concluded that the better the quality of the target page of an external link – i.e. its PageRank, TrustRank and the relevance of the linked content in connection with the linking page – the more positive the effect of outgoing links for the link-giving page. It should be clearly noted here that external links are far less important for the ranking of one’s own Internet presence than incoming backlinks from high-quality, thematically similar pages of third parties.<\/p>\n\n\n\r\n\n
Self-set links to the content of your website should ideally not be placed in the footer or in a sidebar, if one exists.<\/li>\n<\/ul>\n\n\n\n\n
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External links<\/h2>\n\n\n\n
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External links may be understood as an indirect ranking factor. Google itself states that links that originate from one’s own website and refer to an external target page do not play a role per se for the positioning in the SERPs. On the other hand, Google states that external links can improve the added value of one’s own content, which in turn is very relevant for the ranking in terms of user experience.<\/p>\n\n\n\nREADY TO MEET US?<\/h2>\r\n