At ONELINE, we understand that a great logo design needs to be simple but meaningful. We make sure that your logo is not only appealing today, but that it will last into the future. It needs to be flexible to work consistently across different media and platforms, and it needs to be memorable to leave a lasting memory with your audience.
Logo Design
Unique. Memorable. Unmistakable. Your logo.
A logo is far more than just an image or symbol. It is the visual essence of your company, the first impression you make on potential customers and a defining element of your brand identity.
A good logo forms the foundation for a strong and coherent brand image, supports your brand sustainably and is characterised by its uniqueness and symbolic power. As a fundamental building block of any successful marketing strategy, a modern and professionally designed logo sets the tone for the communication of your brand. Designing a logo is much more than just choosing colours and shapes. It is a complex process that requires in-depth expertise, creative vision and strategic thinking. Rely on the expertise of a professional agency and be inspired by the creativity and know-how of our designers.
Why is a good logo with recognition value so important?
Countless brands are competing to attract attention. A strong and recognisable logo is therefore more important than ever. Memorability is the key to a logo’s success. A recognisable logo stands out from the crowd and enables your target group to identify your brand quickly and effortlessly. Whether on a website, on social media, in an ad or on a product, a strong logo ensures instant recognition.
In addition, a memorable logo builds trust and promotes brand loyalty. When customers recognise your logo, they associate it with positive experiences and emotions. This strengthens the bond with your brand and increases the likelihood that they will choose your products or services again.
In a competitive market, it is important to stand out from the competition. A unique and recognisable logo helps you to position your brand and differentiate it from other companies. It shows your individuality and emphasises your unique selling points.
A strong logo is also a central component of your visual identity. It characterises the entire communication of your company and ensures a uniform appearance.
3 advantages of well thought-out logo design
Brand identity: A well thought-out logo design conveys the personality and values of your brand at a glance. It helps to build a consistent identity that is recognisable across all marketing materials and platforms.
Customer loyalty: A strong logo builds an emotional connection with your audience. It creates a familiar environment that encourages customers to come back and identify with your brand.
Differentiation from the competition: In a world full of brands and endless options, a distinctive logo helps your brand stand out. It emphasises your uniqueness and highlights what sets you apart from others.
4 steps to your logo with a design agency
Briefing
The first step towards a successful logo begins with a deep understanding of your brand. In this phase, we capture your goals, your target audience and the essence of your brand.
Concept & Design
Based on your brief, our designers develop creative concepts that visually represent your brand. In this phase, initial drafts are created that serve as the basis for further development.
Feedback & Revision
Your feedback is critical to refining the logo and ensuring it accurately reflects your brand identity. We work closely with you to bring your vision to life.
Finalisation
Once the design has been perfected, we prepare your logo for the world. You’ll receive your logo in a variety of formats, ready for digital and print media.
As a design agency, what does ONELINE look for when creating a logo?
Memorability
The logo should be easy to remember.
Audience relevance
The logo should appeal to the target audience and reflect the values of the company.
Longevity
The logo should be timeless and remain relevant in the future
Reproducibility
The logo should be easy to reproduce in all media and formats.
Frequently asked questions about
Logo Design
What is a logo?
A logo is a visual symbol that represents a company, organisation or product. It can consist of an image, text or a combination of both. A good logo is distinctive, memorable and represents the values and philosophy of the organisation.
What file formats are used for logos?
Several file formats are usually provided for logos to support different applications:
Vector formats (e.g. AI, EPS, SVG): These formats are scalable, which means that the logo can be displayed at any size without loss of quality. They are ideal for print materials and large adverts.
Pixel-based formats (e.g. PNG, JPEG): These formats are suitable for digital applications such as websites or social media. PNG files have the advantage of supporting transparency, which can be useful for web applications.
PDF: A universal format that can be used for both print and digital views while maintaining the integrity of the design.
How long does a logo design process take?
The duration of the logo design process can vary and depends on various factors, such as the complexity of the design, the number of revisions and the client’s speed of response to drafts and feedback. A typical process can range from a few days to several weeks. At ONELINE, we strive to ensure an efficient and responsive design process to deliver your logo in a timely manner without compromising quality and care.
How will the new logo affect my existing corporate identity?
A new logo can have a significant impact on your existing corporate identity. It can redefine how customers perceive your brand, reinforce brand values and improve brand consistency across different media. A logo update can also signal a renewal or evolution of the company to keep up with current trends or market developments. It is important to carefully integrate the new logo into existing marketing materials to avoid confusion and ensure cohesive brand communication.
Create a logo yourself or hire a logo design agency?
The decision whether to create a logo yourself or hire an agency depends on various factors, such as your budget, your design expertise and your specific needs. A self-created logo can be inexpensive, but runs the risk of lacking professionalism and technical quality, which can affect brand perception. A design agency brings expertise, experience and a professional process that ensures your logo is not only aesthetically pleasing, but also strategically thought out. An agency can help you develop a logo that effectively represents your brand and positively impacts your brand identity.
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Web design projects
Facts
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Do you need a professional logo?
Contact usYou will receive an offer for:
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Project scope
First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.
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Milestones
In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.
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Results
Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.
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Transparent cost structure
Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.
OUR CUSTOMERS. ALL THAT’S MISSING IS YOUR LOGO.
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