Case Bruno’s Best
Bruno’s Best
In Switzerland, Brunos is synonymous with salad dressings with character. Carefully selected ingredients, finely balanced recipes, and authentic flavors are what set the brand apart. The products are aimed at anyone who values quality, regionality, and uncomplicated enjoyment in their everyday life, without compromising on freshness and flavor.
Performance improvement through optimized Google Ads campaigns
To improve the performance of Brunos’ SEA measures, we implemented a refined strategy using Google Ads. With a revised account structure, precise keyword targeting, and ongoing performance optimization, potential customers were reached at crucial search moments, such as when searching for salad dressings, sauces, or suitable recipe ideas. The focus was on Bruno’s main products and seasonal campaigns to strengthen brand awareness and promote sales in the Swiss market.
DURCHSTARTEN
With Brunos, we had the opportunity to work with a brand that stands for authentic taste and Swiss quality. Together, we further developed the digital brand presence and strengthened visibility in Google searches. Through a clearly structured SEA approach, we were able to reach new target groups and successfully position the brand in generic search environments.
MEASURES
Google Ads
Strategic realignment of SEA measures
At the beginning of our collaboration with Brunos, we conducted a comprehensive SEA audit to analyze existing structures, campaigns, and objectives. The evaluation revealed potential for optimization, particularly in terms of addressing new customers and account structure. Based on these findings, we developed a customized SEA strategy that clearly focused on increasing reach and acquiring new customers.
The focus was not on promoting the brand using existing branding keywords, but on the targeted development of generic search terms. This enabled Brunos to become visible where consumers were actively looking for inspiration, recipe ideas, or high-quality food.
Efficient implementation and performance-oriented structure
The strategic phase was followed by operational implementation with the introduction of a new Google Ads structure. This was designed to enable budgets to be used flexibly, data-based, and in a targeted manner. Due to a deliberately efficient budget framework, the focus was on maximizing the effect of each measure and keeping wastage to a minimum.
Through clear campaign hierarchies, precise keyword targeting, and continuous optimization loops, we achieved a significant increase in visibility and efficiency. The result was a performance structure that not only had a short-term impact but also formed a sustainable basis for Bruno’s digital brand development in the long term.
campaign management
As part of our ongoing SEA support for Brunos, we also took on the design and implementation of dedicated campaigns with a seasonal focus. A particular highlight was the Christmas calendar campaign, which involved creating an interactive Advent calendar online. Visitors could discover new prizes every day and take part in prize draws.
To promote the campaign, we relied on high-reach display and YouTube campaigns to activate both existing and new target groups and generate leads. The measure achieved above-average performance and significantly exceeded the set goals. This demonstrated how creative concepts and data-driven control can successfully interact to attract attention and strengthen the Brunos brand in the long term.
Results
