Case
yallo
Yallo is one of Sunrise’s subsidiaries and the largest private telecommunications company in Switzerland. The company uses the Sunrise network, which has been rated outstanding for the sixth time in a row. Its mobile plans are flexible with no minimum contract period, and its products and services come with a best-price guarantee.
100% leads for the Swiss market
The most important thing for a successful Swiss company is leads – in other words, contacts from Switzerland. And that is exactly what we have been delivering to yallo throughout our long-standing collaboration. As ONELINE, we are the company’s direct partner for everything related to lead generation.
Measures
Lead Generation
Lead generation – in other words, winning new prospects – is one of our core services.
For a successful company, it is important to collect leads – qualified contacts from prospective customers. When someone registers for a newsletter, for example, that prospect becomes a lead – effectively a data record within the company. This data record makes it possible to build a dialogue, and the prospect is then highly likely to become a customer.
Put two and two together and it is clear: lead generation drives revenue growth.
Offline and online leads
In marketing, a distinction is often made between offline and online measures. The same distinction applies to lead generation.
While offline marketing generates leads through coupon adverts, ads offering telephone consultations or attached order cards, the measures used in online marketing look somewhat different.
The most common use case for lead generation is newsletter sign-ups. But advertising banners, text links, classic websites and social networks can also be used to generate leads. Lead generation is then often combined with so-called freebies – prize draws, coupons or product samples.