Case
Jacob Rohner AG
In 1930, Jacob Rohner founded his sock company in Switzerland’s Rhine Valley. From the very beginning, the company has pursued one fundamental mission: taking socks to the next level through innovation and new technologies. Every stitch has a reason, every fabric its purpose. Jacob Rohner socks offer unrivalled functionality and quality along with appealing design.
Step by step towards lead generation
Jacob Rohner socks accompany their wearers on unforgettable adventures, expeditions or simply through everyday life. Our job as ONELINE is to multiply the number of people wearing Rohner socks. And as digital marketing specialists, we know exactly what that takes: professional lead generation.
Measures
Lead Generation
Lead generation for revenue growth!
The principle is actually quite simple: to convince potential buyers of a product – and to be able to inform them about it in the first place – you need their contact details.
Full stop. That is all there is to it, and that is why we need lead generation. Leads are essentially data records containing the contact details of potential or existing customers. They register for a newsletter, for example, thereby agreeing that their email address may be used and that they would like to receive information from the company. These email addresses can then be used to send emails containing information about the product, the company, or promotions and new developments.
This not only makes it possible to inform existing customers about promotions, but also keeps the company front of mind. Potential customers also learn more about the company and, in most cases, go on to become buyers.
The simple equation of lead generation
Leads = contacts, contacts = email recipients, email recipients = potential and existing prospects, potential and existing prospects = buyers, buyers = revenue generation, revenue generation = greater brand awareness and business growth. These leads were won through a range of measures – whether Google Ads in a conversion-oriented campaign structure, more newsletter subscribers via Win4Win, or professional B2B leads with Auto Monkey.