Case MS Sports
Auto Monkey –
MS Sports
MS Sports has been organising more than 400 sports camps a year across Switzerland since 2007, for children and young people during the school holidays. With over 170,000 participants since its founding, MS Sports is one of Switzerland’s largest sports camp organisations. Despite a strong brand and partner network, MS Sports faced the challenge of actively generating new sponsorship and partnership enquiries. The company needed a scalable solution to reach decision-makers at potential corporate partners in a targeted manner and build long-term B2B partnerships.
More leads, less effort – Auto Monkey makes it happen
Auto Monkey is a state-of-the-art tool for automated B2B lead generation, distinguished by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalised email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimises the sales process to achieve maximum results with minimal effort.
In this way, Auto Monkey turns prospects into long-term customers and helps companies to scale and automate their lead generation effectively.
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211 new leads in 6 months – how Auto Monkey put MS Sports on course for growth
What’s behind it
For MS Sports, Auto Monkey has redefined partner acquisition. Using advanced AI technologies, Auto Monkey was able to identify relevant business contacts and approach them in a targeted way. This led to a significant increase in sales opportunities and more efficient use of resources. Auto Monkey made it possible to approach potential customers quickly and personally, resulting in a higher conversion rate and lasting business success for MS Sports.
Target audiencestrategic planning
strategic planning
In the collaboration with MS Sports, Auto Monkey’s strategic planning begins with an in-depth understanding of the client’s philosophy and target audience. A detailed analysis of the Swiss B2B market forms the basis, supplemented by a precise assessment of the ideal email frequency (daily, weekly, monthly). The aim is to develop bespoke solutions that enable the continuous generation of high-quality leads, providing long-term support for MS Sports’ business development.
Contact searchidentifying decision-makers
identifying decision-makers
We find the right decision-makers at companies that match MS Sports’ ideal customer profile. More than 100 different filters allow us to tailor the search precisely to their needs and deliver high-quality B2B contact data.
Email templatesdeveloping personalised outreach
developing personalised outreach
Based on the carefully researched contact data, we developed bespoke email outreach for B2B lead generation. By using relevant talking points, we ensure that every message is individually crafted and stands out clearly from standardised mass emails. Recipients immediately recognise that we have done thorough research to reach precisely them – this builds trust and draws targeted attention to their offering.
Lead generationautomated email campaigns
automated email campaigns
Once the set-up is fully in place, automated lead generation begins. Auto Monkey continuously and reliably delivers qualified leads straight to MS Sports’ inbox.
Conversionturning prospects into customers
turning prospects into customers
By automating many previously manual steps, MS Sports saves resources, energy and costs. All of this can now be invested specifically in converting the generated B2B leads.
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