Case Ifolor
Win4Win
Ifolor
Ifolor is Switzerland’s leading photo service and has been synonymous with high-quality photo books, photo prints, wall art and personalised photo gifts for over 60 years. At Ifolor, memories are immortalised in premium quality – from personalised photo books to wall art.
To make the wide range of ideas and occasions relating to photo products accessible to as broad a Swiss audience as possible, Ifolor needed a solution to continuously generate qualified B2C leads and to expand its own newsletter community with photography enthusiasts ready to make a purchase.
More leads, more newsletter subscribers – Win4Win makes it happen
Win4Win is ONELINE’s gamification platform for scalable B2C lead generation. In a group campaign, several brands pool their reach on a shared landing page. Prospective customers take part in an attractive prize draw – in return for their double opt-in newsletter subscription.
Between 2019 and 2025, we worked with Ifolor to run 10 group campaigns on Win4Win – featuring attractive photography prizes that specifically appeal to the target audience of photography enthusiasts ready to make a purchase. The result: around 100,000 leads for Ifolor, which were continuously converted into newsletter subscribers.
In this way, Win4Win transforms anonymous website visitors into identified contacts and helps companies such as Ifolor to effectively scale their B2C lead generation.
KAMPAGNE BESPRECHENAcross more than 10 joint campaigns, Win4Win has generated around 100,000 leads for us – in a gamified, efficient way and at a cost per lead that dwarfs that of any other initiative.
Emotion meets efficiency: How Win4Win is accelerating Ifolor’s B2C success
What’s behind it
Win4Win has redefined B2C lead generation for Ifolor. Gamified group campaigns on Win4Win, featuring relevant photography prizes, appeal to photography enthusiasts on an emotional level and transform anonymous website visitors into identified newsletter subscribers who are ready to make a purchase. The result: a steady stream of fresh leads via double opt-in, a significantly lower cost per lead than with traditional paid media, and a growing newsletter community that Ifolor reaches directly and sustainably.
Target audiencestrategic planning
strategic planning
In its collaboration with Ifolor, Win4Win’s strategic planning begins with an in-depth understanding of the client’s philosophy and target audience. A detailed analysis of the Swiss B2C market forms the basis, supplemented by a precise assessment of the ideal campaign frequency (daily, weekly, monthly). The aim is to develop bespoke solutions that enable the continuous generation of high-quality leads, thereby providing long-term support for Ifolor’s newsletter community.
DatingIdentify photography enthusiasts who are ready to buy
Identify photography enthusiasts who are ready to buy
We identify the right photography enthusiasts within companies who are ready to make a purchase and who match Ifolor’s ideal target audience profile. With over 100 different filters, we can tailor the search precisely to your needs and provide high-quality B2C contact details for prospects with a genuine interest in purchasing.
Email templatesdevelop personalised opening lines
develop personalised opening lines
Based on carefully compiled contact details, we have developed bespoke campaign messages for Win4Win group campaigns on Win4Win. By using relevant points of connection, we ensure that every message is personalised and stands out clearly from standardised advertising banners. The recipient immediately recognises that we have carried out extensive research to reach them specifically – this builds trust and draws targeted attention to your offer.
Lead generationAutomated group campaigns on Win4Win
Automated group campaigns on Win4Win
Once the set-up has been optimised, automated lead generation begins. Win4Win continuously and reliably delivers qualified leads directly to Ifolor’s inbox.
ConversionTurning prospective customers into newsletter subscribers
Turning prospective customers into newsletter subscribers
By automating many of the steps that were previously carried out manually, Ifolor saves resources, energy and costs. It can now invest all of this specifically in converting the B2C leads it generates.
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