Case Schenker Storen France
Schenker Storen – National Performance Marketing Campaign
Schenker Storen is one of Switzerland’s leading manufacturers of high-quality sun protection and blind solutions, with over 130 years of tradition. With the online configurator configurateur.schenkerstores.com, the company offers end customers in France an interactive advisory tool that guides them step by step to the right product – from the type of installation and the lighting to the exact dimensions. In the background, the configurator connects interested buyers with Schenker Storen’s regional dealer and showroom network in France.
Market entry France with measurable performance
For Schenker Storen France, ONELINE implemented an integrated multi-channel performance campaign that positioned the configurator specifically in the four highest-revenue regions: Auvergne-Rhône-Alpes, Pays de la Loire, Île-de-France and Centre-Val de Loire. These four regions account for around 72 percent of all showrooms in the French dealer network.
The campaign combined Google Display for regional reach and brand building, Google Search for conversion-strong demand capture, and Meta as a complement for social engagement. The goal was to generate qualified configurator sessions and guide end customers with concrete purchase intent into the dealer structure.
The evaluation following the completion of the display campaign shows strong regional performance, above all in Île-de-France and Auvergne-Rhône-Alpes. The parallel Google Search campaign converts the generated demand into qualified actions with an above-average conversion rate and continues in a monthly always-on model.
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Measurable performance: how the multi-channel mix is establishing the Schenker configurator in France
What’s behind it
For Schenker Storen France, ONELINE implemented a data-driven multi-channel performance strategy that promotes the online configurator specifically in the four most important market regions. Based on the existing dealer and showroom structure, the regions with the strongest market presence were identified and used to prioritise the campaign.
The combination of Google Display for regional reach, Google Search for high-converting search queries with clear purchase intent and Meta for complementary social engagement creates a funnel that runs seamlessly from the first impulse to the configurator session. End customers are picked up where they are actively engaging with sun protection and guided specifically to the interactive advisory tool.
The display campaign delivered reach in the millions over the entire period and 81 conversions, with clear strength in Île-de-France and Auvergne-Rhône-Alpes. The Google Search campaign achieves a conversion rate of around 37 per cent and continues to run on a monthly always-on model, so performance is continuously optimised.
Regional strategyData-driven regional focus
Data-driven regional focus
For Schenker Storen France, ONELINE defined four key regions based on the existing dealer and showroom structure: Auvergne-Rhône-Alpes, Pays de la Loire, Île-de-France and Centre-Val de Loire. These four markets account for around 72 per cent of all showrooms in the French sales network. Regional prioritisation ensures that media budgets are deployed where a strong physical dealer presence converts digital demand into qualified appointments and sales.
Display & reachVisibility in the target region
Visibility in the target region
The display campaign delivered more than 4.3 million impressions and over 12,500 clicks in four weeks, with a CTR of 0.29 per cent – a solid figure for regionally targeted display advertising. Île-de-France and Auvergne-Rhône-Alpes achieved the strongest reach and, with 42 and 24 conversions respectively, the best performance figures. In addition, a Meta campaign was set up to strengthen brand presence on social channels.
Google SearchDemand capture with high purchase intent
Demand capture with high purchase intent
The Google Search campaign converts active search queries directly into qualified configurator sessions. With over 17,000 impressions, almost 1,500 clicks and a CTR of 8.34 per cent, the campaign reaches exactly those users who are actively interested in sun protection. The conversion rate of around 37 per cent shows that the ad architecture, keyword structure and landing-page experience are precisely aligned with search intent. The campaign continues to run on a monthly always-on model and is continuously optimised.
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