Case Tabakino
Tabakino
Tabakino is a Swiss online shop for tobacco products with a wide range of cigarettes, cigarette tobacco and accessories from well-known brands. Customers order conveniently online – with fast delivery throughout Switzerland and purchase on invoice. In a heavily regulated and highly competitive market, Tabakino relies on digital excellence instead of classic advertising.
FROM NICHE SHOP TO TOP RANKINGS ON GOOGLE
Since August 2025, ONELINE has been supporting Tabakino in the areas of SEO and Performance Marketing – from email marketing automation and technical upgrades through to the optimisation of internal processes. The main objectives are:
- More organic visibility and top rankings for purchase-relevant search terms
- Automated email flows for recurring, predictable revenue
Our visibility on Google has grown incredibly in a very short time. What ONELINE achieved in one year, we would not have thought possible.
MEASURES
SEO & Performance Marketing
To support Tabakino in the best possible way, ONELINE developed a well-thought-out SEO strategy with a clear focus on transactional keywords. Over 2,000 additional products were reviewed and added in a search-engine-optimised way, category and brand pages were optimised both technically and in terms of content, and specifically aligned with search terms that signal purchase intent.
In parallel, ONELINE automated Tabakino’s email marketing: 24 automated email processes were planned and implemented – improving performance by 16%. Technical upgrades and optimised processes make the shop faster, more stable and more efficient.
Consistent SEO work, measurable results
- Focus on transactional keywords with purchase intent – from «buy cigarettes online» to «cigarette tobacco»
- Over 2,000 additional products reviewed and added in a search-engine-optimised way
- Continuous expansion of category and brand pages as optimised landing pages
- 24 automated email processes planned and implemented – 16% more performance
RESULTS
Email marketing automation:
ONELINE planned and implemented 24 automated email processes for Tabakino that reach new and existing customers at the right moment with relevant content. The result: 16% more performance and recurring revenue – without any manual effort in day-to-day operations.
Data-driven development:
Rankings, search volume and competition are continuously analysed and the strategy is developed further on a data-driven basis. In this way, within one year Tabakino worked its way to the top of Google’s search results in a highly competitive market – and, thanks to automation, translates the visibility gained directly into revenue.