Story CONCORDIA
WIN4WIN – CONCORDIA
CONCORDIA is one of Switzerland’s leading health insurance companies and attaches great importance to customer focus, prevention, and smart services. With attractive additional benefits—from vacation offers and event tickets to highway vignettes—it creates added value for its policyholders and new prospects.
Lead generation via the Win4Win platform and corresponding measures
Since 2021, CONCORDIA has been working with ONELINE and the Win4Win platform to implement targeted and GDPR-compliant lead campaigns. The focus is on high-quality prizes that motivate people to participate, including trips, overnight stays, and highway vignettes with a total value of up to CHF 1,500.
Standalone newsletters with a strong impact
The focus is on exclusive individual mailings: each competition is sent out as a standalone newsletter – tailored to the target group, season, and prize incentive. A total of 19 successful campaigns have already been implemented.
DURCHSTARTEN
Measures
Leadgeneration
Standalone newsletters for maximum attention
The campaign strategy is based on targeted individual mailings with attractive incentives. A clear design, mobile-optimized display, and compelling subject line result in an above-average open rate.
The mechanics:
- Exclusive competition via newsletter
- Participation with just a few clicks (optimized landing page)
- GDPR-compliant double opt-in
- Data collection and weekly transfer to CONCORDIA
- High-quality prizes tailored to the target group (e.g., travel, tickets, vignettes)
- UX on Win4Win website
- Traffic transferred from Win4Win to Concordia
results
Strategy and Goals
Every campaign with a clear direction
Successful lead campaigns start with the right setup. Together with CONCORDIA, we define objectives, incentive mechanisms, and dispatch times—based on sound insights gained from over three years of collaboration.
Why repetition works
Repeated campaigns with consistently high quality ensure:
- stronger brand loyalty
- improved data quality
- efficient implementation with high predictability
CONCORDIA benefits from a sustainable strategy that works—measurably and precisely tailored to the target group.
Sustainable success through repetition
Repeatedly implementing similar mechanisms brings clear advantages: with each campaign, reach, data quality, and implementation efficiency grow. CONCORDIA thus benefits from stable, high-performance collaboration—with a measurable impact on the lead pipeline.