City meets agriculture – how over 150 million contacts created genuine closeness
Schweizer Bauernverband x ONELINE
Swiss agriculture deserves more than respect—it deserves genuine appreciation. Together with the Schweizer Bauernverband, ONELINE developed a nationwide campaign that not only informs, but also connects: emotionally, visually, and strategically.
Agriculture in the spotlight – with strategy, passion, and great impact
The central question was how to rekindle enthusiasm for agriculture among urban families, young adults, and conscious consumers—without resorting to clichés or moralizing. The answer was clear, direct, and human: “For you.”
This claim became the cornerstone of a campaign that showed attitude and created closeness. In workshops with the SBV, we laid the communicative foundation: from target group analysis and messaging to the visual concept.
LOSLEGENSchweizer Bauernverband X ONELINE
This is how ‘For you’ became a reality
From attitude to visibility
The design focused on what matters: real stories from real people. Instead of idealized advertising worlds, we portrayed farmers as they are—committed, rooted, and future-oriented. The visual language combined rural authenticity with urban style. The message “For you” became an emotional anchor—visible on screens, in timelines, and in mailboxes.
The rollout began visibly: over 5,600 DOOH screens across the country displayed the motifs at train stations, in city centers, and in shopping malls – places where the urban target group is on the move. This was supplemented by display marketing via Swiss Media Network, GMX Ads, and Native Ads – targeted regionally and optimized based on data.
At the same time, we continued to tell the story on social media: Meta Ads, TikTok spots, and organic content reached new target groups with platform-appropriate storytelling. Motion design and animated subjects ensured recognition—across channels and consistently.
The message also reached inboxes: the nationally distributed Win4Win newsletter, designed and implemented by ONELINE, reached over 150,000 recipients. Personal, visually strong, and directly linked to the landing page – another touchpoint in the orchestrated campaign.
An effect that lasts
The campaign achieved what one would hope for from modern communication: it reached people. And it made a difference. With over 150 million contacts generated, high recognition, and a lot of positive feedback from the public, media, and associations, the SBV was able to reinforce its position as a relevant voice.
And ONELINE? We were able to show how modern campaign strategy, creative storytelling, and well-thought-out media planning can work together—when you take a stand together.
Ergebnisse
Display marketing – visibility wherever you look
The message “For you” needed to be visible in public spaces – and it was. ONELINE coordinated the display on over 5,600 digital screens throughout Switzerland, including train stations, shopping centers, and city centers. This was supplemented by a finely balanced display network:
Core tasks:
- Media planning & campaign management via Swiss Media Network, GMX Ads, and Native Ads
- Region-specific delivery of the subjects – adapted to the motif, target group, and environment
- A/B testing to optimize visibility and click behavior
- Visual quality control and cross-channel format adaptations (DOOH & online)
Newsletter Marketing
Between visibility and dialogue
In addition to the broad display rollout, ONELINE implemented an emotional, national newsletter mailing as part of the Win4Win platform. The focus was on high relevance, strong recognizability, and clear integration into the overall concept.
- Concept, text, and design of a campaign-compliant email newsletter
- Sent to over 150,000 recipients in the Win4Win network
- Integration of the key message “For you” in images and language
- Performance monitoring, reporting, and derivation of learnings
Power
“For you. From here.” – Sujet Basel, poster campaign